strat plan: web plan
Fort Myers Beach:Web Plan.
PHASE TWO: WEB PLAN STRATEGIES AND TACTICS
« Home Page Includes Full Page Autoplay Video Clips of Various Fort Myers Beach Experiences and Adventures « Theme Can Address a Variety of Markets, Audiences, Passions, Events, Fun and More « Content Will Include
« Adventures (Parks, Recreation, Outdoor Activities) « Entertainment (Dining, Nightlife, Concerts, Events) « Attractions (Area and Regional Attractions) « Sports (Sports Marketing Information) « Meetings (Meetings, Events, Weddings Information) « Trip Planner « Detailed Map of Fort Myers Beach « Itineraries « Deals « Highlighted Events « Bloggers With Experiential Video
« Digital Visitor’s Guide « Visitor’s Guide Request « Video Gallery « Media Center « Social Links « Contact « Search Engine Optimization « SSL Certificate
« Additional Strategies Include
« Paid Search Marketing Campaign « Retargeting Campaign « TripAdvisor Marketing « User Experience Testing « Monthly Analytics and Trends Reporting « Adjustments When Necessary Within 24 Hours « Twice-Annual “Scrub” of Site
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