strat plan: social media plan
Fort Myers Beach: Social Media Plan. The typical strategic plan as developed by NOISE in partnership with our clients is typically a 60 to 90 day process that results in a multi-media, integrated communications program where all touchpoints are synchronized, harmonized and cumulative in their impact. Per your request, we present our outline for Strategic Plan: Advertising & Marketing here. PHASE ONE: RESEARCH | PLANNING | DELIVERY OF PLAN As defined earlier in the NOISE Brand Realization 5.0 Process, our first efforts would involve Fort Myers Beach’s Brand Camp, at which time we would be meeting with a variety of internal ambassadors and external audiences, toward the understanding, identification and creation of a wholly-integrated annual multi-media plan. Elements of this and other strategic planning to affect public relations and communications are:
« Review All Current Social Media Communities « Review All Current Social Performance and Trends Over Past 12-24 Months « Measure Total Impressions, Engagements, Shares « Create Annual Social Media Plan, Timeline, Responsibilities and Budget
PHASE TWO: SOCIAL MEDIA STRATEGIES AND TACTICS
« Identify Strategies, Tactics, Promotions, Contests and Other Engagements to Attract Followers « Create a Strategic Approach to Various Social Community Posts Including « Direct Traffic to Website « Encouragement Engagement, Commentary and Shares « Promote Marketing Elements Such As E-Blasts, Experiential Videos, “Onward” Bloggers « Post “Fun” Topics Meant to Entertain « Create Graphics That Reflect Any New Campaign—Broad or Specific—for Fort Myers Beach « Initiate “Guestimonials” Video Testimonial Campaign and Contest to Increase Followers and E-Database « Review Efforts of Any Social Media Advertising « Initiate New Social Media Ad Campaign « Develop Plan for Facebook, Instagram and Other Social Media Sites That Includes Specific Number of Weekly Posts Per Social Community to Maximize Impressions, Engagement and Web Traffic « Identify and Host Influencers « Provide Monthly Reporting and Analytics
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