Speakeasy Marketing May 2018

GROW YOUR LAW FIRM IN 2018

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WHAT TO DO IF BUSINESS SLOWS DOWN

It reminds me of an old Chinese proverb:

I call them emergency marketing tactics because the optimal time to invest in marketing isn’t after you notice that business is drying up — it’s something you do early in the game to prevent business from slowing down in the first place.

One thing I’m hearing from attorneys more often these days is, “Business is starting to slow down, and we need new clients now. What kind of marketing should we do?” Depending on their particular situation, I will suggest various “emergency marketing tactics” that can get leads flowing again quickly.

“The best time to plant a tree was 20 years ago. The second- best time is now.”

However, if

you weren’t able to set up a proper marketing strategy in the

past, and you’re now in a situation where you need

clients fast, you can deploy a few of these “emergency marketing

tactics” and turn the flow of leads back on within about a week.

I cover five of the most powerful of these tactics in my “Five Tweaks” report that you can download for free here:

speakeasy.marketing/5-tweaks- report

–Richard Jacobs

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