Speakeasy Marketing May 2018

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WHAT TO DO IF BUSINESS SLOWS DOWN THE RADICAL TRANSPARENCY OF RAY DALIO’S ‘PRINCIPLES’

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GENERATE LEADS AND CLOSE SALES

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THE SIMPLE SOLUTION TO DEADBEAT CLIENTS

HOW TO DEAL WITH CLIENTS WHO ‘GHOST’ YOU

HOW TO DEAL WITH CLIENTS WHO ‘GHOST’ YOU You’ve probably heard the term “ghosting.” If you haven’t, it’s when a potential client calls your firm and wastes an hour of your time as you patiently listen and help them understand their case. Then, they vanish. From that moment on, it’s nearly impossible to contact them — they won’t answer the phone, they ignore your emails and voicemails no matter what you say, and sometimes they reply with a terse, “Not interested.”

THE SIMPLE SOLUTION TO DEADBEAT CLIENTS It’s a real head-scratcher:

It’s a damage-control nightmare no attorney should have to deal with. After all, you’re a skilled legal professional, not a bill collector. Nonetheless, some attorneys phone the deadbeats daily and leave multiple voicemails. Others pay a collection agency a hefty percentage to essentially “pinch hit.” The rest throw up their hands and walk away because they’d rather not risk a ridiculous counterclaim or an angry (and irrational) former client running around posting scathing reviews online.

You’d think clients would seriously reconsider dodging legal bills when they’re dealing with someone who’s trained in winning lawsuits.

Yet it happens anyway.

You offer a payment plan to a potential client. Contracts are signed. You shake hands, show them to the door, and everything is square.

Then the games begin.

I don’t blame them. Who needs the hassle?

The question is, should you pursue them... or tell them to go to hell?

Right on cue, they find creative ways to avoid coughing up the cash. They nitpick, question every bill, ignore multiple notices, pretend to be broke, never answer the phone, promise to have the money “next week,” and so on.

But what if none of this fee-chasing were necessary?

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Ad nauseam.

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