BRAND GUIDELINES Developing Mission-Critical Business Applications Since 1987
OVERVIEW
Leaf Software Solutions has been building mission-critical business applications since 1987. These guidelines define how the Leaf brand looks, sounds, and behaves across every touchpoint — from proposals and pitch decks to social media and signage.
Consistency builds trust. Every time someone encounters the Leaf brand, they should feel the same qualities: capable, principled, approachable, and results-driven.
CORE VALUES
BRAND POSITIONING STATEMENT
PARTNER > PLATFORM
Fairness — Honest pricing, transparent communication, and doing right by all stakeholders — even when no one is watching. Kindness — Patience, empathy, and genuine care in every interaction. Clients are partners; colleagues are people. Effectiveness — Delivering solutions that work, on time and on budget. Success is measured by client results, not internal effort. Significance — Building software that makes a real difference, and being a company that positively impacts employees, clients, and community.
Leaf Software Solutions is a principle-centered technology partner that designs, builds, and optimizes the systems growing organizations rely on — delivering mission-critical software on time and on budget, then staying as a long-term partner invested in client success.
LOGO USAGE & PLACEMENT
123-456-7890 +123-456-7890 123 Anywhere St., Any City, ST 12345
LOGO PLACEMENT
The Leaf logo is the most recognizable element of our brand identity. It combines a stylized leaf mark with the wordmark "Leaf" and the descriptor "Software Solutions." Treat it with care and consistency. Always maintain a minimum clear space equal to the height of the capital 'L' in the wordmark on all four sides of the logo. Never crowd the logo with other elements.
Primary Logo — Leaf Blue color on white or light backgrounds. Reversed Logo — White version on dark backgrounds. Monochrome — Approved colors on specialty print or embroidery.
Horizontal Logo
Logomark
TYPOGRAPHY Primary Typeface — Arial / Arial Bold Arial is the primary brand typeface for all business communications, documents, presentations, and most digital content. It is universally available, highly legible, and projects clean professionalism. Secondary Typeface — Montserrat (Web / Presentations) Montserrat may be used as an alternative in Microsoft 365 environments where Arial is not available, or for email body copy.
Typography plays a critical role in projecting professionalism and readability. Leaf uses clean, modern sans-serif typefaces that work across digital and print.
Title Subtitle
Anton Montserrat Light Montserrat Bold Montserrat Regular Arial Bold Arial Regular Quicksand Roboto Condensed
36-48 18-28 24-36
Heading Subheading Section Header Body
18-28 18-28 10-12
Quote Caption
10-12 10-12
Left-align body copy for maximum legibility. Use bold sparingly to emphasize key terms. Use sentence case for headings (Title Case for formal docs). Maintain generous line-height (1.4–1.6×) in digital. Stick to 1–2 typefaces per document. Do
Don’t
Justify text — it creates awkward gaps. Bold entire paragraphs. Use all-lowercase for branded headlines. Compress line spacing to save space. Mix more than three fonts on one layout.
COLOR PALETTE LEAF BLUE DIGITAL / PRINT
The Leaf color palette is fresh, professional, and approachable. The pairing of Mint, Steel Blue ( trust, technology, depth ) along with Coral Red ( energy, optimism, action ) accent colors, communicates both reliability and momentum.
LEAF AI ORANGE
OLIVE GREEN
#245573
#F4A258
#708C69
RGB CMYK
RGB CMYK
RGB CMYK
(14, 33, 45) (69, 26, 0, 55)
(96, 64, 35) (0, 34, 64, 4)
(44, 55, 41) (20, 0, 25, 45)
MINT #BDD3CE
CORAL RED
STEEL BLUE
#D9574F
#5F94B4
RGB CMYK
RGB CMYK
RGB CMYK
(74, 83, 81) (10, 0, 2, 17)
(85, 34, 31) (0, 60, 64, 15)
(37, 58, 71) (47, 18, 0, 29)
CREAM #FCF3E3
OFF WHITE
WHITE #FFFFFF
CHARCOAL
BLACK #000000
#F5F5F5
#333333
RGB CMYK
RGB CMYK
RGB CMYK
RGB CMYK
RGB CMYK
(99, 95, 89) (0, 4, 10, 1)
(96, 96, 96) (0, 0, 0, 4)
(100, 100, 100) (0, 0, 0, 0)
(20, 20, 20) (0, 0, 0, 80)
(0, 0, 0) (0, 0, 0, 100)
COLOR PALETTE APPAREL
GRAYSCALE OPTIONS
COLOR OPTIONS
N253 IVORY WHITE N221 GRAY N220 SILVER GRAY
N203 ORANGE
Use only on Leaf AI Studio items
N231 SLATE BLUE N232 NAVY BLUE
Leaf Software - Use on lighter fabrics
Leaf Software - Use when slate blue clashes
N002 BLACK N001 WHITE
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