Job Description Post title:
Digital Marketing Executive (Mat FTC)
ROLE DESCRIPTION: We’re Student Roost. An owner and operator of purpose-built student accommodation across the UK. We’re not quite the new kids on the block, having already created a portfolio of over 10,000 beds and ambition to double that in the near future; but we’re at the very beginning of building our brand, our culture and our DNA. That makes it a really exciting time to join us. We can’t tell you too much about ‘who we are’, because we’re building the very team that will help us do that. What we can tell you, is that already we’re made up of really good people and we’re a business who will endeavour always to do the right thing, in the right way – truly putting students’ experience, welfare and safety at the top of our agenda. We’ve all heard ‘if you build it…they will come’; we believe if you build it right, they will stay: that goes for both our customers and our people. We want to be a stable, welcoming and safe backdrop to our customer’s entire time at University, giving them one less thing to worry about. And for our people, we all spend more time at work than we do with our loved ones, we think it’s only right that you do that in an organisation, environment and a team that you love being a part of. Supporting the Digital Marketing Manager, the Digital Marketing Executive will be responsible for day to day management of our web development agency and website booking provider, providing updates to the website and third party advertising channels. You will work closely with other teams across the UK to execute HTML email marketing campaigns, social media, SEO, PPC and all things digital, to drive interaction, whilst delivering on commercials goals. KEY ACCOUNTABILITIES: WEBSITE • Work on the Student Roost website and relationship management with our external agency • Provide content updates to the website, on an ad-hoc basis • Update third party websites to ensure a consistent look and feel of the Student Roost brand
• Manage, develop and coordinate in-house email marketing activity • Link building with external parties to support content building • Stay up-to-date on website trends, developments, and competitor activity • Deliver weekly and monthly web reports
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