PEOPLE & COMMUNICATION • Work with our internal teams to promote and utilise the Student Roost website and booking engine • Work alongside the Digital Marketing Manager and third parties to plan and execute all email messaging EMAIL MARKETING • Set up of email marketing calendar to support a regular schedule of communication • Manage and coordinate regular email marketing communication to current and prospective students • Liaise with external email marketing software provider (MailChimp) • Maximise delivery, improve response rates and minimise unsubscribe and bounce rates of all email campaigns • Seek out new database marketing opportunities PAY PER CLICK • Work with the digital agency on paid for campaigns BUDGET MANAGEMENT • Set up and manage new supplier registration • Set up purchase orders and processing invoices to the Finance team SOCIAL MEDIA • Support the Social Media Executive with the creation of new and exciting content, for use across social media channels THIRD PARTY ADVERTISERS • Manage third party advertising channels with the update of content and images as required BOOKING SITE • Liaison with third party provider of Kinetics, our student accommodation booking tool • Support updates and reports from Kinetics to determine enquiries, leads generated
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