several options for making money from leads that don’t fit your investment criteria. It also offers techniques for following up with sellers if they don’t immediately accept your offers. Roughly 50 percent of our deals come with follow-up. Get the guide and find out how to double your lead-to- deal conversion rate. • > Continued from :: PG 47 Probate Investing Primer by looking up the area on the internet to see the prices that are being asked. While this isn’t an exact comparison, it will give you an idea where the homes are selling. If the property seems like one that you are interested in pursuing, then you can get back with the executor and make additional arrangements. WORKINGWITHTHE ‘RIGHT’ TEAM When you start your probate real estate business, it is important to begin your program with the support of a professional probate team. Finding a source that can pro- vide you with leads and other products and services will help you ramp up quickly, find properties that fit the profile you are seeking and then prof- it from those properties. US Probate Leads offers comprehensive support to probate real estate investors, whether you are just starting out or you have been in the business for a while. You can find a wide range of tools that can help move your business forward. We offer webinars
So, I find it interesting that people who do “For Sale By Owner” is a small percentage, but in our space, (self-manage- ment is) a higher percentage when the risk is even higher. So that ties back to elevating the standards. I don’t think a lot of people even know that there’s a viable option out there or that there are companies who will manage your assets for you. We want to elevate stan- dards for our tenants, giving them a superior experience and a well-managed home. Additionally, with owners and investors, we want to keep them safe and protect their asset. In most cases, that’s their biggest investment, and we take that quite seriously and want to make sure we do that with the utmost care. Before joining RPM five years ago, you had great experience in financial services and tele- com. What did you gain from Quiznos? Quiznos was really my introduction into franchis- ing, and so I was fortunate there, while they were going through their rapid growth, to wear a lot of different hats. I grew up in my father’s restau- rant and just have a great deal of passion to help the small business owner. What makes you want to go to work in the morning? There’s a couple things. I love the four-wall economics of this model because growing up in restaurants and even being in franchise restaurant concepts, the margin for error is very lean. This one is a very friendly, forgiving model, because it’s a service-based business. You’re not sitting on inventory—so I find that quite
and seminars on a regular basis to explain the process of probate investing, as well as to give you tips on what to look for and what to avoid when evaluating a property. We also offer software tools that can help you to schedule your communications. Hav- ing this part of your business automated will assist you in getting those mailings out on a regular basis. The cornerstone of our business is our leads service. We have a trained team of lead specialists who go to virtually every courthouse in the United States to gather the newest and most viable leads for your probate busi- ness. These leads are then provided to you on a regular basis and are sent right to your inbox. Having access to a professional lead service can help you find properties quickly without having to spend your valuable time at the courthouse looking through the leads. For investors who are really serious about their business, our team also offers individualized mentoring programs. These programs are designed to help you learn the nuances of the probate real estate business and earn you profits as well as expose you to the newest techniques of investment. •
> Continued from :: PG 39 Conversion is the Key
the title company will do most of the work.) Clearly explain the con- tract in terms they can easily understand. I highly recom- mend you have a real estate attorney create the simplest contract with the simplest language they can. You don’t want people hesitating to sign an agreement because they don’t understand it. We also like to tell people they can leave behind what- ever items they want at the house. This frees them from worrying about having to get rid of furniture and trash they’d rather not deal with. DON’T TRY TO FIT ROUND PEGS INTO SQUARE HOLES Why not have other ways of profiting from leads that don’t fit your investment criteria? Do you buy rental proper- ties but come across leads for houses that are too expensive for the rents they will fetch? Do you flip houses and come across leads where the seller owes too much? You can bird-dog these leads and even put them under contract and wholesale them. Unfortunately, I don’t have enough room in this article to cover these things in detail. But you can down- load a free copy of my “3 Most Effective Techniques to Turn 50% or More of Your Leads into Deals” guide right now at www.reimobile.com/ moredeals. The free guide describes
> Continued from :: PG 80 Come Together
deters people from doing it. But the liability on property management, I’d say, pales in comparison because mis- takes can be compounded on a daily basis and become astronomical.
128 | think realty magazine july :: august 2016
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