CALL TO ACTION Include a call to action that’s visible on your home page – whether it’s to view availability, look at current specials, apply or schedule a tour today. “There has to be a signif- icant call to action as soon as that prospect lands on your page because chances are they’re looking at it on a mobile device 90 percent of the time,” says Urso. Urso says his company constantly tries to perfect its follow-up with leads. The company sends auto-respond- ers, more personal emails from management and, ultimately, interaction with leasing agents/salespeople. “The odds of a person going online, filling out an applica- tion and scheduling a move- in for next week or next month without actually talking to a person or seeing the property are very slim. So it’s all about the follow-up,” says Urso. Salespeople describe the benefits of the property and try to schedule a tour. “That’s where we see a lot of our results come from: the follow-up,” adds Urso. EXCELLENCEDOESN’T HAVETOBEEXPENSIVE Even for part-time landlords overseeing a duplex, professional web- site features are not out of reach. Entry-level property management software can have the ability to tie in to a website so the things that the prospect sees and back-office operations are integrated together in one system.
attractive. I look at a space that was just ripe for innovation. It’s been very fragmented, traditionally really driven by mom-and-pops. Multifamily is much more mature because that’s where the big dollars went—so there was a level of sophistication. Here, there’s a chance to shape an industry and elevate the experience of our customers. And there’s not a lot of oppor- tunities out there to do that. So, that’s what helps me get up at 4:30 in the morning with energy because we really have a chance to change an industry— and also deliver a great product and raise the standards of what customers should expect. • www.rivercentre.org | 651-265-4800 MINNEAPOLIS SAINT PAUL OFFICIAL VISITORS GUIDE :: www.visit-twincities.com 888-676-MPLS (6757) MINNESOTA DEPARTMENT OF LABOR & INDUSTRY :: www.dli.mn.gov 800-342-5354 REALTYTRAC :: www.realtytrac.com | 800-550-4802 TRULIA :: www.trulia.com U.S. CENSUS – QUICK FACTS ON MINNESOTA :: www.census.gov/quickfacts/table/ IPE120214/27 U.S. CENSUS – QUICK FACTS ON MINNEAPOLIS :: www.census.gov/quickfacts/table/ PST045215/2743000,2758000 U.S. CENSUS – QUICK FACTS ON ST. PAUL :: www.census.gov/quickfacts/table/ PST045215/2758000/ql ZILLOW :: www.zillow.com > CONTINUED FROM :: PG 119 Indispensable Tool site that’s easy to navigate. > Continued from :: PG 95 Resources MINNEAPOLIS CONVENTION CENTER :: www.minneapolis.org/minneapolis-conven- tion-center | 612-335-6000 SAINT PAUL RIVERCENTRE ::
every day,” says Urso. He recommends investing in a top-notch website wheth- er you’re a beginner or a pro. “Don’t ignore the web today, because you’ll be left in the dust,” adds Urso. •
“One of the first deals we did was a 37-unit building, and we didn’t have a big team. So we used TourVista, and it cost us less than $1,000 a year to have a nice, clean, inter- active site where I would get leads emailed to me directly
ADVERTISER INDEX
1031X
125 127 101
Affinity Loss Prevention Services
All Star Group
American Association of Private Lenders
53 & 105
Armor Concepts Civic Financial
127
3
Community Buying Group
96 59 81 15 65 75 50 16 73 67 97 86
The Dominion Group The Entrust Group
Equistream
Fund That Flip The Goins Group Gorilla Capital Ignite Funding
127
IRA Services Trust Company
LMC Funding
LoanMLS NARPM
Next Generation Trust Services Norada Real Estate Investments
2
RCN Capital
57
RentFax RE Rights
105 101
Patch of Land
74 96 87
Platinum Investment Property Group
Preferred Trust Company Private Money Lending Guide Real Property Management
71 & 125
45
Real Wealth Network
132
REIGuard
40 11 17
Strategy Properties
TaskEasy
Think Realty
6, 41 & 131
US Probate Leads 101 Vision Tax Lien Services 80
thinkrealty . com / mag | 129
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