A MESSAGE FROM JERRY
Leaders,
Over the next few months we will begin to dig deeper into the four core values that we unveiled last month. However, before we begin digging into them deeper, we must first understand the importance of creating a value driven culture, and the critical need for Delta’s people to not only know our values, but actively live them. Core Values are the foundation of our company (Who We Are) . Our organization in a living breathing organism with a distinct personality. We express that personality through our values. In the past, we checked a box by having a list of so-called values that we could hang on the wall and include in our business plan. Heck, the first letter of each value even spelled out Delta. However, as great as these values may have been in theory, they did nothing to accurately represent who we are as an organization. Those values were not effectively being used in our decision making. Those values were nothing more than words on paper. In the book Scaling Up, Verne Harnish states, “ Core Values are the rules and boundaries that define the companies culture and personality, and provide a final “Should/Shouldn’t” test for all behaviors and decisions by everyone in the firm.” When faced with issues or difficult decision making, everyone within our organization must consult our core values, and incorporate them in the process. As a child growing up, my grandfather sat me down one day and said, “ Jerry, a man’s values are one of the most valuable asset’s that he will ever possess. Values are something that no one can ever take away from you, but you can choose to give them away. ” I don’t know about you, but I never want to be known as a someone who compromised on my personal core values. I also never want Delta to be known as an organization that is not “Who We Say We Are” by compromising on our values.
This month we will be looking closely at the Delta Core Value – “We Take Care of Each Other.”
Taking care of each other embodies Delta’s commitment to our people and our people’s commitment to each other. It is important to understand this value and how to apply it in our decision making. First, this value is 100% about the employee experience. An organization is not the sum of its buildings, computers, vehicles, equipment and other stuff. These things are merely tools for our people to use to carry our out mission to “Protect What People Value Most,” serve our customers, and reach our financial/business objectives. An organization is truly the sum of its people heading in the same focused direction.
So, buckle up and enjoy our journey to learning and understanding more about the Delta Core Values.
Jerry
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