MARKETING HOW-TO CONTINUED ...
Complexity in business doesn’t always have to come in the form of a complex business model. It can come in the form of complex marketing, which, in some ways, is better than a complex business model. We’re working on a top-secret project right now that is likely going to generate thousands of new leads and millions in new revenue every year for The Newsletter
is no guarantee. Assuming it goes somewhat as planned, we will actually turn a massive profit on all of our lead generation, taking customer acquisition cost from an expense to a revenue generator. But it is going to be hard. Ultimately, once I get it working, it will be another business that has the added benefit of feeding The Newsletter Pro.
Where can you create or double down on a complex process that will be difficult to duplicate? Where can you create intellectual property that competitors will never see, and even if they did see some of it, it would be just one piece of the puzzle? Can you take a complex part of your business that is currently a liability and simplify it so that complexity becomes an asset? This is how you can easily build a cash-making, wealth-building machine. Don’t run from the difficult; embrace it, own it, and simplify it, and your business will thrive and profit. –Shaun
Doing what others are
Pro, but it is going to cost me personally hundreds of hours of work to launch this new marketing campaign. I’m 90 percent sure this campaign is going to work, and I’ll share details with you once it launches, but like anything else, there
unwilling to do will get
you to the top. Wanting to work 40 hours a week or less in a lifestyle business is fine if
that’s what you want, but don’t complain when you’re not making seven figures in
profit per year.
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