FTA Launches New Training Course
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FTA has launched a new training course, designed to provide a detailed understanding of color theory, color formulation, and how to work with flexographic color. The course, “Flexographic Color Fundamentals,” is comprised of three 90-minute classes taught by FTA Director of Education Joe Tuccitto and SmileyColor & Associates’ Steve Smiley. Each class focuses on a specif- ic color discipline.Those who attend all three classes will receive a certificate of completion. Classes are taught live on specific dates and times through FTA’s Virtual Campus, where thousands of flexographers have earned FIRST Individual Certifica- tion over the past decade.The classes and their focuses are: • Essentials of Color Theory :The fundamental logic of color structure, color terminology, the evolution of color theory, how color systems are applied in flexog- raphy, the 3-D structure of color, and more ( February 22 ); • Principles of Color Formulation : Process color reproduction in connection with FIRST Methodology and CGATS TR012 2020, spot color formulations com- pared to industry-specific recipes,how to use measure- ment instruments to manage process and spot color output, using various types of data to manage process and spot color, and more ( March 8 ); and • Measuring and Controlling Flexographic Color : Measurement devices used to measure, monitor and control color in a flexographic workflow, control tar- get selection and utilization, how to measure charts and run targets, performing corrective action, and more ( March 22 ). AICC Offers New Webinar AICC, The Independent Packaging Association, will help attendees answer the common question “why should we buy from you” during the Delivering Im- pactful Value Statements webinar, February 16, with speakers EdWallace, Managing Director,AchieveNEXT Relational Capital and Mark Allen Roberts, CEO, OTB Solutions. In this webinar Salespeople and Sales Managers will learn: •What a value statement is from a sales standpoint; • How to develop “sources of value” for their offer- ings in words the customer understands; and • A simple approach to develop a situational value statement through the eyes of the customer that cre- ates a benefit aligned with their needs.
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