Jared Burton linkedin.com/in/jaredcarlyleburton
■ Career history: Content Manager, B. H. Roberts Foundation, USA Content Writer, Our Community Now, USA Radio Producer, BYUradio Sirius XM 143, USA City Parks Team Lead, Provo City Lab, USA ■ Education highlights: MBA, Warwick Business School, UK BA, English, Brigham Young University, USA Certificate, Artificial Intelligence: Business Strategies and Applications, University of California Berkeley, USA
■ Nationality: American
■ Languages:
English (native) Portuguese (fluent)
Spanish (basic)
■ Career achievements: Championed a segmentation analysis to pioneer the marketing approach for an ed-tech nonprofit. Despite a sensitive niche, adapted expert research to resonate with an internet audience, evidenced by an average web user engagement time of over two minutes with a higher than 70% satisfaction rate for quality and positive sentiment. Directed social media campaigns to establish an emergent culture and education brand online. While coordinating for every major platform with a team of 10 content creators, grew social following to 50% of the market leader’s share in two years, with a remarkable 200% growth year over year. Conducted agile kanban sessions thrice weekly for an interdisciplinary team of 12. Leveraged lateral thinking and cross-pollination to support a holistic product line across web, print, video, audio, merchandise, interactive media, and AI applications. Led brand ambassadorship with conferences, grant writing, and B2B engagements.
Made with FlippingBook Learn more on our blog