Urmee Rahman Silvee linkedin.com/in/urmee-rahman-silvee- ■ Career history: Partnership Associate - Aspire to Innovate (a2i) ICT Division, Government of Bangladesh, Bangladesh Brand Specialist - Marketing, Japan Tobacco International, Bangladesh Executive - Media, Activation and Digital, Unilever, Bangladesh Officer - Corporate and Employer Branding, GlaxoSmithKline, Bangladesh ■ Education highlights: MBA, Warwick Business School, UK BBA, Marketing and E-Commerce, BRAC Business School, Bangladesh
■ Nationality: Bangladeshi
■ Languages:
English (native) Bengali (native)
■ Career achievements: Introduced Direct Mobile Operator Billing in Bangladesh through strategic telecom partnerships, revolutionising government certificate applications and payments on-the-go using mobile talk-time. Saved three to four in-person visits, seven days and US$55 per application. Launched in March 2023 with 30% MoM growth. Selected as one of 20 Bangladeshis to participate in the Women in Leadership Programme in 2022, alongside 100 international participants from five South Asian countries. Recognised as one of five Champions from Bangladesh. Co-created and conducted a highly appreciated workshop for 20 colleagues in a2i, demonstrating leadership beyond work. Drove national-level brand-driven consumer activations for Unilever, achieving 2 times growth with half a million new Pureit users in just two years from 2018-2020. Led a digital- first media strategy transformation and partnered with UNDP for purpose-led campaigns on safe drinking water, engaging 35 organisations to promote and advocate for a waterborne disease-free Bangladesh.
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