Script Deep Dive
Script Deep Dive
Creating Awareness
Scripting Example:
Field Marketer: When was the last time anyone actually took a closer look at the roof?
I ntroduction and Rapport
Field Marketer: Good afternoon. My name is ______ with Bumble Roofing. I’ll be brief. We’ve been working with several homeowners here in the neighborhood, and I’m stopping by because many of these homes were built around the same time, and we’re starting to see similar roof aging patterns.
Homeowner:
I’m not sure, It’s been a long time.
Highlight visible aging and introduce consequence
Field Marketer: One thing I did notice from here — along that front slope,
Have you been here long?
some of the shingles are starting to wear unevenly and discolor slightly. Have you noticed that at all?
Pause. Allow homeowner to respond.
Field Marketer:
Homeowner responds.
That’s great. So you’ve really seen how the Area has held up over time.
Field Marketer: That’s usually one of the major signs the roof is beginning to age, and if left alone, it can eventually lead to leaks or sections needing attention sooner than expected.
Continue to build Rapport
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