Strong Consumer Sales Drives Packaging Demand Businesses that faced pandemic struggles are show- ing signs of recovery, increasing orders with packaging producers in response to consumer demand for more home and personal care products. DS Smith, a packaging producer with global head- quarters in London, England, and U.S. headquarters in Atlanta, Georgia, said packaging sales often are seen as a barometer of the health of key industry sectors. The company shared its latest data that indicate U.S. shopping trends on the upswing as consumers grad- ually return to work and play amid fewer pandemic restrictions. Among the highlights of DS Smith’s report, compar- ing the first six months of 2021 to that same period last year, its customer sales of shipping and storage boxes for: • home and personal care products jumped 296 per- cent; • fashion and accessories grew 105 percent, includ- ing major online and chain clothing companies; • distilled spirits went up 372 percent and beer in-
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creased 53 percent; and • supplies of wine leaped 847 percent.
DS Smith reported that its packaging sales in the sport, leisure and toy category increased 99 percent in the early months of 2021 compared with that same stretch a year before. It ranged from packaging for wa- ter sports to crayons and musical instruments to arts and crafts products. Luggage and footwear packaging made a significant 221 percent jump, according to sales data from DS Smith. Possibly reflecting an uptick in those domestic travel plans, packaging for retailers selling auto parts and related equipment and industrial accessories rose 137 percent. Also showing growth, sales spiked 17 percent for fur- niture and home décor, including from companies spe- cializing in kitchen and bath cabinets, bedding, couch- es, chairs and similar items.
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