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FEBRUARY 2018
Empowering Small Practices To Deliver The Best Care
THE GREATEST RAID IN HISTORY How the Atlantic Was Won
MEDISOFT
We have unique core values here at AZCOMP. They mean a lot to us and help us define our mission. One of those values, “We go where Eddie would go,” describes our willingness to do the things that no other company would. For us, going where Eddie would go is all about being passionate and determined for our customers, even when the situation looks insurmountable. The origin of this value comes from the world of surfing. I won’t recount the entire story behind it, but here’s a Sparknotes version. Eddie Aikau is one of the most legendary surfers of all time. In addition to tackling massive waves, he also completed more than 500 rescues on Waimea Bay, one of Hawaii’s most treacherous stretches of surf. His fearlessness and selflessness are the basis for our core values. I may not be much of a surfer, but I am a big history buff. Another example of fighting for what you believe in, even if success seems impossible, comes from one of my favorite battles from World War II. The battle I’m talking about is known as the St. Nazaire Raid, and it’s often regarded as the greatest raid in history. In early 1942, the Nazis still controlled much of the Atlantic. Through their control of France, they were able to establish a strong fleet without needing to pass through liberated Britain to return to Germany. Instead, they relied on the large docks in St. Nazaire, France to refuel and repair their ships. For their largest ships in particular, this dock was absolutely essential. The British forces, despite knowing that the area was heavily fortified and nearly impenetrable, realized that destroying the dock would be a pivotal moment in the war. In January, Louis Mountbatten devised a plan, known as Operation Chariot, to target St. Nazaire. Mountbatten believed that the seeming impossibility of an attack was an advantage for the British. The Nazis would never see it coming.
On March 28, 1942, Operation Chariot was put into motion. The main objective was to crash a boat loaded with delayed-action explosives into the dock, rendering it unusable. To achieve this, the British enlisted 611 troops from the Royal Navy and British Commandos. The boats were disguised as German to avoid early detection. Even with a thorough plan in place, the troops knew they were engaging in an extremely dangerous mission, one that many of them would not make it back from. But that didn’t stop them. When they landed, the British took heavy fire. Nearly all of the ships designated to provide safe passage home were destroyed. Many commandos were stranded, either dying or being taken in as prisoners of war. Of the 611 men that took part in the mission, only 228 returned to Britain. Despite the casualties, the mission was a success and helped push the Allies to victory in the battle for the Atlantic. The ship loaded with explosives managed to ram the dock, the explosives went off, and the British dealt a major blow to Germany naval supremacy in the Atlantic. The dock was rendered unusable for the remainder of the war. The heroes that took part in the raid are an inspiration. Their victory is proof when you’re passionate and determined, nothing is impossible. The world may have doubted that St. Nazaire could be taken, but the troops on the ground believed in their mission. This belief helped bring about the end of the Nazi regime. In short, it made the world a better place. Both of these stories help me recognize that if you’re not willing to push yourself, you’ll never know the limits of what you can achieve. Keep that in mind the next time you face a challenge. –Andrew
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DON’T GET LURED BY THESE PHISHING SCAMS There’s Always Another Phish in the Sea
Phishing scams are a tried-and-true way for cybercriminals to gain access to private information. In these attacks, hackers disguise nefarious software as innocent-looking communication. They are so named
platform — masquerading as official customer support accounts. When a customer registers an issue, they are asked for information that is then used to exploit their account. SHIPPING INFO SCAM An internet security company called Comodo discovered this hack last July. It targeted small businesses by delivering emails to their inboxes with the subject line “Shipping Information.” A tracking link in the body of the email caused malware to be installed on the user’s computer, giving hackers backdoor access to sensitive business information, including credit card accounts. HOW TO AVOID BEING LURED The best defense against phishing scams is vigilance. Hackers rely on careless clicks to gain information. Any links that arrive in unprompted emails should be avoided. If you engage with customer service on social media, do some research to ensure the account is authentic. Even better, only seek support from the company’s website, rather than using an intermediary. The team at AZCOMP can help ensure that your network has up- to-date protection. If you’re worried about being vulnerable to an attack of any kind, we can help.
because they lure the user into giving up their information. In the past, phishing scams most often took the form of emails, but hackers have become more sophisticated. Here are some of the forms phishing has taken in the past year. GOOGLE DOCS PHISHING A user may know to be wary of a text-only email, but something that looks like an official Google request is a lot harder to detect. Last May, 3 million Gmail users were sent fake editing requests for Google Docs. Once the user granted the request, hackers had access to their entire Gmail account. Because many Gmail users never use Google Docs, they mistook these attacks for legitimate requests. SOCIAL MEDIA PHISHING According to Infosecurity magazine, social media phishing grew more than 500 percent last year. In these “angular phishing” schemes, users create fake social media profiles — Twitter being the most prominent SPOTLIGHT ON JUSTIN HENNINGER Justin Henninger has been an IT
NEED MEDISOFT HELP?
At AZCOMP, our goal is to make sure each practice gets the most out of their Medisoft software. If you need guidance, feel free to contact us.
consultant here at AZCOMP for over two years now. During that time, he’s helped countless customers deal with difficult tech problems. To a lot of people, that probably sounds like a nightmare, but not to Justin. He relishes the opportunity to help people through their issues. “I especially like helping clients deal with difficult challenges,” he says. “Watching them go from stressed to relieved is the most rewarding part of my day.”
Call our direct support line: (480) 497-7480 Create a support ticket online: : azcomp.com/help Don’t have Platinum Support? Plans start at just $99 per month. Call us at (855) 455-5035. Next Medisoft-U Training Webinar: March 10 at 10 a.m. Pacific Standard Time Topic: Quick Ledger/Quick Statements Medisoft-U webinars are free for all. Visit azcomp.com/events to register.
When asked about his favorite part of working at AZCOMP, Justin replies, “I love the environment. It’s open, friendly, and a great place to come to work.” In addition to being a tech wizard, Justin is a husband, father, and avid golfer. He and his wife, Ann, have three wonderful children and a fourth on the way! Emery is 5, Brigham is 4, and Hudson is 2. They’ll be welcoming their second daughter soon. Congratulations, Justin and Ann.
Medisoft Version 22 is HERE! Medisoft Version 22 is now on presale! Be sure to call us to learn about the discounts available leading up to launch day.
For details on what’s planned for the new release, visit azcomp.com/medisoft/medisoft-version-22.
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A MICROWAVE THAT HEATS AND COOLS
Frigondas’ Incredible New Appliance
THINKING IN BETS What a Poker Pro Can Teach You About Decision Making A career in high-stakes poker requires making countless difficult decisions. Annie Duke should know. In addition to her career as a business consultant and her time spent studying psychology at the University of Pennsylvania, she’s the one of winningest female poker players of all time. Her new book, “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts,” shares invaluable lessons on process-driven decision making. “When you make an important business decision, the probability of failure might be 25 percent or more,” says Duke. “Just like in poker, you always have incomplete information. So the outcome is, to some degree, out of your control. But the process is in your control.” Pretending you have all the facts when you don’t is foolhardy. It’s only by acknowledging and embracing uncertainty that you can free yourself to make clearheaded decisions. If you’ve ever spent too much time dwelling on outcomes and forgetting the importance of process, “Thinking in Bets” will allow you to see decision making in a whole new light. Have you ever been in a situation where you need to chill food fast? We all rely on our microwaves — maybe more than we’d like to admit — to heat items in a pinch. For the reverse process, you’re stuck relying on a fridge, an ice bucket, and wishful thinking. But what if you had a microwave that could both heat and chill? Frigondas does just that. This microwave-like device can now heat and cool any food or beverage that you desire in just minutes. With its built-in hardware, it makes fast work of any item you wish to cool, freeze, or heat. With a simple press of a button hot and cold are yours to command. Perhaps the freezing aspect of the Frigondas seems a bit much. Why not be patient and simply use the refrigerator? But the new freezing technology of this device can accomplish a few things that general cooling can’t. It helps protect the flavor, shape, and texture of food by minimizing evaporation. Reduced cooling time also prevents oxidation and bacteria growth. While a fridge may take up to 80 minutes to cool fruits and vegetables, it takes Frigondas, at its chilling minus 30 degrees Celsius, only six minutes. If, by chance, you see yourself having less use for this unique device in your kitchen than on your beloved boat, that’s not a problem. With its convenient size, similar to a 23-liter microwave, this appliance can be installed anywhere you might feel the need for it — boats and caravans included. With this new device on the way, it may not be long before we see the plain old microwave put out to pasture.
THINK YOUR BUSINESS IS TOO SMALL TO BE HACKED?
THINK AGAIN
When hackers succeed in penetrating a massive corporation’s network, it’s big news. Target, Sony, Uber, and Equifax are just some of the biggest names that have suffered massive data breaches in the past few years. Given how high-profile these attacks are, you could be forgiven for thinking that hackers only seek out the biggest companies on the planet. But nothing could be further from the truth. If you ask a hacker what their favorite type of business to attack is, their answer will probably be some version of “any one I can get into.” That often means targeting small businesses that don’t have the comprehensive defenses of larger companies. In fact, staysafeonline.org estimates that small businesses account for more than 70 percent of data breaches — a number that is only projected to rise. The reason these much more common attacks don’t get the media attention of their larger siblings is because they don’t come with headline-worthy numbers. The Equifax breach affected 143 million people. An attack on a small business may affect less than .0001 percent of that number. To draw an analogy to brick-and-mortar theft, a robbery of a family-run convenience store might make the local news. A robbery of Tiffany & Co., on the other hand, will be on the front page of the New York Times. Obviously, small businesses cannot afford to invest as much in network security as Google or Facebook. But skimping on security can end up being a costly mistake. Prevention is always cheaper than treatment, and even a small-scale data breach can sink a small business. One way to think about managing IT services is as insurance against an attack. Just because you haven’t had an accident, doesn’t mean you cancel your car insurance. The same goes for network protection. An investment in securing your data is an investment in the future of your company. At AZCOMP, we offer services tailored perfectly for protecting small businesses because it is effective and affordable, which will ensure you have the right defenses against cybercriminals. Call us to learn more about our unlimited monitoring, maintenance, and support programs.
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2500 S. Power Rd, Ste 117 Mesa, AZ 85209 i nside this issu e An Impossible Mission Becomes Possible PAGE 1 Protect Yourself From Phishing Scams PAGE 2 Meet Justin Henninger PAGE 2 Why Hackers Target Small Businesses PAGE 3 Are Simple Microwaves Becoming Obsolete? PAGE 3 AZCOMP Leadership Library: Thinking in Bets PAGE 3 The Trader Joe’s Difference PAGE 4
NOT YOUR AVERAGE GROCERY STORY WHY TRADER JOE’S TAKES PRIDE IN BEING DIFFERENT
It seems like a retail chain announces that it’s filing for bankruptcy every day. Toys R Us, Payless ShoeSource, Gymboree, and Vitamin World all filed for bankruptcy protection in 2017. In this hyper- competitive climate, many grocery stores have been closing locations and skimping on growth. Trader Joe’s, however, is the exception. Their continued success is a testament to the power of differentiation. Most grocery stores are pretty much the same. They sell the same products, have similar layouts, and the list goes on. Trader Joe’s has no interest in competing on this plane. Instead, they’ve created their own niche and built a loyal fan base in the process. How have they done it? With a few revolutionary ideas. Instead of attempting to be a mega-store, they actually limit the number of products they sell. On average, they offer one-tenth the number of items as the average grocery store. But every product sells. If it doesn’t, they put something else in its place. They also eschew
big-name brands in favor of their own branding. It’s a strategy that builds brand loyalty and lowers costs.
Another draw for Trader Joe’s customers is the feel of the store. Their branding is tongue-in-cheek, their packaging is playful, and their stores are fun to shop in. The enticing smell of samples wafts throughout the aisles. In every aspect, it’s opposite of an anonymous, fluorescent mega-mart. The way the company treats its employees is also a breath of fresh air. Good compensation, benefits, and education result in a staff that’s as evangelical as the company’s fans. Ask for the location of a specific item, and an employee will walk you right to it. They’ll probably also tell you about how much they love the item you’re looking for. Try finding that enthusiasm at another store.
Trader Joe’s has never been one to follow trends. By creating their own, they’ve achieved a popularity that’s the envy of the industry.
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