FINAT (Cont’d from Page 1)
Flexo Market News
of Copenhagen and outlined the association’s efforts to attract young participants to the industry. “If you want a breakthrough, look outside your cur- rent environment,” challenged Hamish Taylor in his opening keynote address to the delegates. Taylor’s business career path has spanned such top brands as Procter & Gamble, Price Waterhouse, British Airways, Eurostar, and Sainsbury’s Bank. He provided a presentation on how to change the way attendees think, learn, and understand the needs and wants of our customers. A theme common theme of the event:“Everyone is a customer.”Everyone in this complex supply chain, said Hamish Taylor, is a customer – including colleagues in the company in which you work. The key to success, he underlined, is to act like a master thief — to “steal ideas” from one situation and apply them in a totally different one. It is a prov- en, major winning strategy, he himself has proved for brand success. His wake-up call was that you need to show you really care about your customers’ business, and to get closer to them than anyone else. After all, he said, in the world of labels and packag- ing, you “spend your time painting the face of the world’s leading brands.” Drawing A Portrait Lars Ole Nauta, CEO of Flexoprint AS and Vice Pres- ident of the Danish Label Association, and Leif Pers- son, Senior Vice President and Managing Director of Sweden’s StrongPoint organization, drew a portrait of trends in the Nordic label market. In the self- adhesive label market, Lars Ole Nauta predicted that consolida- tion, environmental concerns, leadtimes, and — again — the need to attract young industry participants as they exit from university education will be ongoing concerns. The latter is already an active platform in Sweden, as Persson demonstrated. He also highlighted local business issues, with the changing focus of a printed label — in terms of word content (due to legislation, food safety, and other is- sues) rather than simply branding. Trending Upward Jules Lejeune, FINAT Managing Director, reported on European market statistics, trends, and developments. In terms of label substrates, non-paper rolls increased their market share to 27 percent of total demand in 2018, and sheet label consumption declined again by over 2 percent. He said that the top five label market countries in Europe — Germany, UK, France, Italy, and
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12 October 14, 2019 Flexo Market News
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