OUR CULTURE STORY | AUTUMN 2019 12
IT STARTEDWITH A PURPOSE… CHAPTER SIX
Underpinning everything that we do at BDO is our core purpose: ‘helping you succeed’. Core purpose is a term often used in organisations these days. But what is it and why do we feel the need to have one? Put simply, an organisation’s purpose is its ‘heartbeat’ or ‘soul’ – its most fundamental reason for being. Not to be confused with vision, strategy or services; purpose attracts, motivates and inspires. Plus, empirical evidence shows that organisations that operate from a clear sense of purpose deliver enhanced market performance. So three years ago, we set out to answer: why do we do what we do? Our conclusion – at all grades, in all specialisms – was that we ‘help people and businesses succeed.’ We want to…
...HELP EACHOTHER SUCCEED
Gerald Bates , Director in our International Institutions and Donor Assurance team and former contestant on BBC’s Bargain Hunt: “I am proud to work for a firm where our Core Purpose and values drive the development of our people. Where I am supported and challenged by my colleagues to succeed and achieve my potential.” Freya Holdsworth , Digital Content Developer in our Technical Standards Group and artist, video maker and animator: “I’m proud to work for a firm that recognises it’s a responsible corporate citizen, aware of the wider community in which we work. I have taken advantage of the opportunity to get involved in volunteering and would encourage everyone else to do the same.” Amy Virk , Associate Director in Tax and speaker of five languages (six, if we include tax jargon!): “I’m proud that we have an inclusive and empowering culture that encourages people to ‘be themselves’ and flexibly work together to deliver exceptional client service – so we are all as successful as we can be.” Sakib Isa , Audit Senior Manager in our Manchester office, football fan and property entrepreneur, said: “We’re honestly a phenomenal firm, made up of incredibly bright and talented people. We have so many examples of working together to achieve great quality results and be successful with, and for, each other.” Mark Sykes , Partner, entrepreneur and lover of disrupting the norm: “We work directly with our clients from the earliest stage and have a passion for unlocking their potential. We work together and use the entire resources of our firm to help our clients succeed. Our greatest asset is our people – they have the ideas we need and the trust we share.” Julian Frost , Partner, tech fan and spinning enthusiast: “We help our clients succeed by offering integrated advice and solutions in a changing world. Our clients’ challenges do not exist in silos and neither do we. That’s where a Unifying Culture has an additional commercial benefit.” Adam Spires , Director, young father and advocate for cross-stream collaboration: “Our clients want experts with the confidence and experience to help them navigate new and unfamiliar territory, to provide practical and insightful joined-up advice and solutions – people who have an opinion and who want to help them succeed.”
...HELP BUSINESSES SUCCEED
chapter six
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