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BUSINESS NEWS THE CONSTRUCTION USERS ROUNDTABLE RECOGNIZES FLUOR FOR ITS LEADERSHIP IN CRAFT WORKFORCE DEVELOPMENT Fluor Corporation announced that the Construction Users Roundtable has honored Fluor’s United states Gulf Coast Craft Training Center with its 2016 Workforce Development Award. Fluor received the award at the CURT Awards of Excellence Celebration in New Orleans. Located in Pasadena, Texas, the recently opened United States Gulf Coast Craft Training Center offers tuition-free, pre-employment training in the welding, electrical, instrumentation, millwright, and pipefitting disciplines. With an intensive, NCCER- certified curriculum that combines classroom with hands-on training, the center trains more than 300 students annually. Upon graduation, students are equipped with industry-recognized certifications and can embark on careers in the construction industry. “We are honored that CURT has recognized our commitment to investing in and developing the craft workforce of the future,” said Mark Landry, senior vice president and chief human resources officer for Fluor. “Since the 1960s, Fluor has led craft training in the industries we serve. Through the United States Gulf Coast Craft Training Center, after-hours training at our job sites and our supervisory training, we provide a comprehensive approach to training at every stage of a craft professional’s career.” “Skilled craft professionals are in high demand throughout the United States,” said JimHanna, vice president of craft services and industrial relations for Fluor. “The U.S. Gulf Coast Craft Training Center creates new opportunities for individuals to embark on these rewarding careers and Fluor is proud to be building and strengthening the pipeline of skilled craft professionals.”

cable. The project was completed ahead of schedule. Significant attention was placed on safety, a core value for both Fluor and Dominion. The honors were announced Tuesday, November 1, 2016 at the ENR Mid-Atlantic awards presentation in Baltimore. “Receiving this recognition from ENR Mid- Atlantic is truly an honor for Fluor,” said Wolfgang Greinke, vice president of Fluor’s power business. “This project exemplifies Fluor’s expertise and commitment to bringing clean, natural gas energy to the grid. We are particularly proud that the project was recognized for safety excellence. Our project team, together with Dominion, is truly deserving of this notable recognition from ENR .” “Dominion is very proud to win this award from ENR – along with Fluor – for the Brunswick County Power station project,” said Mark Mitchell, vice president of generation construction for Dominion. “We are especially proud that the station also won the Excellence in Safety Award. Providing clean, affordable, and reliable power every day to our customers is our commitment, and by adding Brunswick to our fleet, it contributes daily to doing just that.” As a top category winning project in ENR Mid- Atlantic , Brunswick County Power Station will compete in the national competition with projects recognized in the energy/industrial category in ENR ’s other eight regions across the U.S. and Puerto Rico. The selected project will be recognized as an ENR Best of the Best Project in a special editorial feature in early 2017.

An autonomous, not-for-profit organization, CURT is the premier construction owner organization around the world and strives to produce meaningful changes in the construction industry. The CURT Workforce Development Awards were developed to recognize extraordinary and innovative training and education programs that encourage individuals to pursue a career in the construction industry or enhance an individual’s construction skills. BRUNSWICK COUNTY POWER STATION RECOGNIZED BY ENR MID-ATLANTIC AS BEST PROJECT AND EXCELLENCE IN SAFETY Fluor Corporation announced that the Brunswick County Power Station has been named Best Project in the energy/industrial category as well as Excellence in Safety Best Project by Engineering News-Record Mid-Atlantic . Fluor designed, constructed, and commissioned the 1,358-megawatt natural gas combined- cycle facility for Dominion Virginia Power. The ENRMid-Atlantic awards program features 18 categories dedicated to honoring the best construction projects and the companies that designed and built them. Judges selected the winning projects from 65 nominations in the Mid-Atlantic region, which encompasses Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and the District of Columbia. Projects were evaluated on the ability of the project team to overcome challenges, contribution to the industry and community, safety, and construction and design quality. Brunswick County Power Station began commercial operations in April 2016 with Fluor providing engineering, procurement, construction, and commissioning services for the facility. Fluor’s construction staff and craft peaked at about 1,500 team members. The construction team successfully installed more than 38,000 cubic yards of concrete, 142,000 linear feet of pipe, and 420 miles of

them, but do the necessary homework to make sure your company’s message is getting through to the person and in the way you initially intended, and always be available to help promptly! CHRISTINA ZWEIG is Zweig Group’s director of marketing. Contact her at christinaz@zweiggroup.com. “After this story you may feel that marketing automation isn’t worth the trouble, is hard to manage, and bad for your business, but marketing automation can be helpful, save a ton of time, and even cut down on errors.”

CHRISTINA ZWEIG, from page 3

1)Test. Test. Test. Get someone else to test, repeat. 2)Don’t ever leave automations unattended for long peri- ods of time. Following that – have a back-up person or three with access to whatever is being automated, be it follow-up emails, social media, or something else. Everyone at least needs to know how to push the “stop” button. 3)Think about what you are personalizing and why. I like to save personalization on automations for things like follow up emails, not large-scale public formats like social media. 4)Include immediate contact emails/numbers on every- thing. Do not hide this information from clients who want to reach you directly or may be having difficulty accessing some- thing automated by your firm.

Don’t be scared of marketing automations – embrace

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THE ZWEIG LETTER January 16, 2017, ISSUE 1183

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