Dr. Kourosh Maddahi - January 2020

Marketing Misinformation

3 Common Foods to Rethink

Grocery store shelves are lined with foods claiming to be “heart-healthy” and “all-natural.” Food makers love to throw buzzwords at consumers in order to convince us one product is better than another. The problem is a lot of the foods that manufacturers are selling us aren’t as healthy as the labels lead us to believe. In some cases, it can border on deception, and when you dig deeper, you discover the buried truth. Fruit juice is a prime example. Many parents buy it because it’s not soda and kids like the taste. It has a few essential vitamins and minerals, but most of the nutritional value is stripped out in the juice-making process, and fruit juice is loaded with sugar — even “no sugar added” varieties. Many experts note that there is almost no nutritional difference between fruit juice with sugar added (generally labeled as “juice cocktail” or “juice drink”) and 100% fruit juice. Smoothies are often advertised as being chock-full of fruits and vegetables, but consider what else you’re getting: sugar. Additionally, many smoothies aren’t nutritionally balanced, and while you may be getting a good source of vitamins A and C, you may be depriving yourself of other key nutrients, This delicious recipe provides all the comfort of Chinese takeout but none of the guilt. Make it once and it’ll become a weekly staple. Vegan Fried Rice DIRECTIONS 1. Rinse rice until water runs clear. Cook rice as instructed on package with 1 cup water. 2. While rice is cooking, prepare chives. Set aside. 3. Also while rice cooks, crumble tofu over a fine strainer. As you crumble tofu, press it into the strainer to release as much water as possible. Let drain. Press and drain again. 4. Once rice is cooked, set aside. In a nonstick pan, heat vegetable oil over medium-high heat. 5. Crumble tofu into the hot pan, cooking until brown. 6. Add chives and cook for 1 minute longer. 7. Add cooked rice and mirin, cooking until rice is dry. (You can make rice one day in advance to dry it out even more.) 8. Turn off the heat and add soy sauce, tossing until fully incorporated. 9. Add salt to taste and serve Inspired by TheLazyBroccoli.com INGREDIENTS • 2/3 cup brown rice • 1 cup water • 2/3 cup chives, chopped 1 block tofu, extra firm • • • • • 2 tsp vegetable oil 1 tsp mirin, optional 2 tsp soy sauce Salt, to taste

including protein. There are countless ways to make smoothies, so watch out for mass-marketed varieties. When you want a smoothie, stick to making your own or find a smoothie shop that offers smoothies with wholesome and complete ingredients (and no added sugar). And drink it through a straw in order to protect your teeth from acidic and staining ingredients! Agave nectar has become the sweetener of choice for many people. It’s been marketed as less-processed than white sugar. Agave nectar, which is just sugar syrup (nectar is another marketing term), is paired with buzzwords like “organic” and “all-natural.” But here’s the kicker: The sugars in agave nectar are almost entirely fructose. A study published in The Journal of Clinical Investigation found that consuming high amounts of fructose leads to insulin resistance. It gets worse: Agave nectar actually contains more fructose than high fructose corn syrup per serving! Countless more foods in your grocery store want you to believe that they’re good for you when they’re really not. In the end, it’s best to read the nutritional label and ingredient list to know what you’re eating or drinking — especially when sugar is involved. Refer a friend, get a brighter smile!

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