REUNION RECAP
MEGAN CONWAY ASKS: IS LOCAL & NATIONAL MARKETING ENOUGH?
local marketing, and identifying our best opportunities to grow,” Conway said. Local Marketing The system began reporting its local marketing requirement (LMR) spend four years ago, and Conway was impressed with the 94 percent collection rate, using the simple spend tool . “The good news is that owners in the system are investing locally – more than $9 million in fact,” she said. Reunion attendees each received an individualized report with a pie chart showing buckets where their business’s local
than $7,” Conway said. Conway gave a shout out to Brand Manager Jennifer Gregory for helping owners engage in the Marketing Team’s most important programs: • Listen360 and Listen360 Reviews: 165 • Qiigo Local Listings: 160 To find out more about these programs and any other local marketing questions you have, please contact jennifer.gregory@ dwyergroup.com . National Marketing Before Conway joined the team, Vice President of Brand Management Brandi Kloostra and Director of Digital Marketing • Local Facebook: 125 • Marketing SOAR: 20
marketing dollars were invested in 2015, as well as recommendations to make their money work even better. “The Molly Maid system has an 89 percent participation
graduating from the University of Michigan. When the opportunity to lead the Marketing efforts for Molly Maid opened up, Conway swapped her red work attire for pink and hit the ground running in May. “I’ve spent a lot of time with the National Marketing Committee (NMC) to understand what works for Molly Maid’s national and
Conway
BY SHELLEY BLASZAK Senior Communications Manager
in local pay-per-click (PPC) advertising. It’s incredible to see this level of commitment and Reach Local’s results in contacts through July, which are up 22 percent compared to a year ago! The cost per contact is also down significantly this year, by more
Reunion marked Brand Director Megan Conway’s first in-person meeting with the Molly Maid franchisees. She started her career with Mr. Handyman in 2005 after
See MARKETING UPDATE , Page 28
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R E T U RN T O I NS I D E
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