WORD FROM THE PRESIDENT
President’s Call, the 2017 Marketing planning webinar and have already registered to attend the 2017 Convention . In fact, it’s my personal goal to have all owners engage in every communication we send over the next 90 days (at least!). We are committed to providing all the information you need in order to make smart choices, but we need you to engage in order to be informed. Our team’s vision for the brand and our future is centered on each owner’s individual success. Our request to owners is for your willingness to remain open and consider our competitive challenges, which I’m confident WE ARE COMMITTED TO PROVIDING ALL THE INFORMATION YOU NEED IN ORDER TO MAKE SMART CHOICES, BUT WE NEED YOU TO ENGAGE IN ORDER TO BE INFORMED. I welcome your questions and encourage each of you to reach out to me, your Home Office team, your franchise advisory committee and your national marketing council to discuss your needs and suggestions for our continued, positive we can overcome together. What are we waiting for?
WORD FROM THE PRESIDENT FROM PAGE 5
Meg Roberts and Megan Conway will co-host a series of webinars, divided by region, starting in early January. The regional calls — all scheduled for 3 p.m. ET — are designed to allow questions and discussion in a smaller group setting. If you can not attend your region’s call, please feel free to view the recording, which will be posted on Team Site, Upcoming MAP fund campaign webinars
Improve Our Ability to Market Our Service
The demand in our industry has created an atmosphere with increased competition. We are watching our traditional and emerging competitors closely – and they are aggressively marketing to take our market share. As shared at this year’s Convention, Molly Maid’s era of online dominance is being challenged. The Marketing team will begin a campaign to increase contributions to the MAP fund in January to address the requirements of an evolving clientele. The importance of this effort is about more than our MAP fund balance – it is about our brand’s future. Having additional dollars in the MAP fund will help us reassess our business and reach a customer base who is changing faster than we are. Today’s 20-somethings are looking for service and they want to access us and book online. These folks will be the face of our recurring revenue for decades to come if we attract and secure them now. While I’m the face of our traditional customer, even I will no longer call to order pizza or stand in line at Starbuck’s – it’s more convenient to use an app! I hope you participated in my recent
or attend another call. Region 1: Jan. 9, 2017 Region 4: Jan. 12, 2017
Region 2: Jan. 10, 2017
Region 3: Jan. 11, 2017
Region 5: Jan. 13, 2017 Here’s the Molly Maid Regions map for your reference:
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MA G A Z I N E
R E T U RN T O I NS I D E
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