Social
Materiality analysis and stakeholder engagement
Economic value and connectivity
Introduction
CEO letter
Air SERBIA’s Story
Air Serbia in 2025 - year in review
Governance
Environment
Appendix
Family day In October, Air Serbia hosted Family Day at the Belgrade Fair, an afternoon of creative workshops, fun zones and themed activities inspired by the destinations the airline flies to. By bringing together employees, their families and colleagues in a relaxed setting, the event strengthened connections across teams, supported work-life balance, and reflected the company's belief that caring for its people means caring for the families behind them.
Supporting employees’ families The company places great importance on its employees and their families, recognizing that the well-being of its people is inseparable from life beyond the workplace. For the fourth year in a row, Air Serbia organized a reception for the children of employees starting their first year of school; the 54 new first-graders enjoyed a gathering with entertainment, a performance and various activities, and received gifts to support the start of their education. During the holiday season, the company also continued its traditional New Year initiative for employees’ children. A total of 650 gift vouchers were provided to employees who are parents of children up to 10 years of age. Valid for one year, the vouchers gave families the flexibility to choose gifts that best matched their children’s interests and wishes. Through initiatives such as these, Air Serbia seeks to support important family moments and strengthen a culture of care, appreciation and belonging.
Sport, team spirit and well-being Employee engagement and physical well-being were further supported through sport. Air Serbia’s football team competed in the Belgrade Business League and finished as vice-champion, continuing a tradition of successful participation in corporate sports events. Beyond the competitive result, participation in recreational and team-building activities encourages connections between colleagues from different organizational units, promotes a healthy work-life balance and contributes to a positive and inclusive corporate culture.
Sustainability Report 59
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