Rio Brochure 2019 | EN

Introduction

Our vividly beautiful Rio ® Dipladenia , also known as ‘Rio Mandevilla’, originates from the tropical South-American continent. It naturally exudes an exotic ambiance. Through breeding we have also made it flexible by focusing on the needs of growers retailers and final consumers. Our breeding programme has focused not only on bringing new colours to market but also different types within the range. Next to the standard Rio series we also have Rio Petite, Rio Grande and Rio Elegant. Each series offers unique features that create opportunities to match your production to the needs of your customer, and ultimately, the gardener. The Rio offers so many advantages to growers . Being one of the earliest series in the market, it can extend the grower’s sales season. This richly-flowered plant is also easy to grow, has good branching, shorter stems, brilliant and elongated leaves, and has good tolerance of low light conditions. So you can be first in the market and deliver your customers healthy plants all season long.

Rio holds advantages for retailers and consumers too. The earliness of the Rio series allows retailers to exploit first sales and continue those sales all season long. This, combined with Point-of-Sale material and a supporting consumer website, make Rio the perfect retailer’s plant. Gardeners will be delighted with how easy it is to care for Rio given its heatproof and drought-tolerant performance. Even in North European conditions Rio gives gardeners a great experience, coping with colder, humid and rainy conditions. Even-though no special care is required, care tips are available for the end consumer via the Rio website.

For more information see www.myfavouriterio.com

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