Discover the Albrecht Advantage. We help industry professionals achieve their dreams. Learn how partnering with our ultimate team can help you achieve your dreams in the Promotional Product and Print industry.
DISCOVER THE ALBRECHT ADVANTAGE
DISCOVER
ADVANTAGE ® THE Albrecht
Helping Industry Professionals Achieve Their Dreams ®
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WHAT ARE YOUR DREAMS?
WE WILL HELP YOU CHASE THEM
THE ALBRECHT ADVANTAGE
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Fred and Suzette Albrecht Co-Owners of Albrecht & Co.
Suzette and I started Proforma Albrecht & Co. with a dream to create a home for Sales Profes- sionals where people are our most important asset. A home where you are known by name not just another number. In fact, many of our Sales Professionals are former distributor owners, some who owned 2nd and 3rd generation family businesses
“For us the key to success is providing the tools, support and freedom for our employees and sales professionals to achieve their dreams”
before they discovered “The Albrecht Advantage”. Those former owners have entrusted their family names and reputations and allow us to completely manage the “back end” of their business while they do what they not only enjoy the most but also earn the most, sell. They spend their time building and maintaining great relationships and enjoy a brand new “Quality of Life”, free from the chains of their desk and back office administration. For us the key to success is providing the tools, support and freedom for our employees and sales professionals to achieve their dreams. We truly believe we put our team in the position to “Win” every day. Win new opportunities, win new sales and most important win the battle of “time”, giving them the time to grow their business, earn more and spend more quality time with their families. We truly appreciate the opportunity you have given us to let you get to know, like and trust us. We hope you enjoy reading and learning about our people, our exclusive programs, our partnerships and exclusive marketing platforms. We welcome the chance to help you create a business plan to achieve even more than you can imagine. If you ever have any questions, we are both readily available. We truly value your opinion and your business every day, not just the first day you join our team. - Fred and Suzette Albrecht
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WE WORK HARD TO EARN YOUR BUSINESS EVERYDAY
“There are no words to truly express how blessed I am to be a part of your amazing family! Thank you from the bottom of my heart for taking such great care of me and my customers.”
Cindy Hite Discovered in 1999
“I got up early this morning because I couldn’t sleep thinking about the past couple of years. It was 2 years ago this month that we shook hands and said let’s do this, and I have not regretted a single day. This relationship has been tremendous.”
Steven Sheeks Discovered in 2014
“I honestly cannot see being anywhere else. Proforma Albrecht & Co. has positively changed my life in ways you’ ll never know and I’ ll be eternally grateful for having the opportunity to join the team.”
Chris Bowles Discovered in 2009
“Thank You seems so inadequate! The friendship and partnership we are so blessed to enjoy with you all is the best thing that’s ever happened to us in our professional lives. The Best part is that it’s developed into a personal friendship that will last our lifetimes. Thanks to both of you for all you do and have done for our family”
Chan Williams Discovered in 1999
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PARTNERSHIP HAS IT’S PRIVILEGES
“Don’t fear failure. Fear being in the exact same place next year as you are today”
Networking Event Orlando, FL
Sales Retreat in Maui, HI
President’s Club The Ritz Carlton, Orlando, FL
Sales Retreat in St. Thomas, US VI
A visit from Chan and Faye Williams
Albrecht & Co. Awards Celebration Held in the Foundation Room atop Mandalay Bay Las Vegas, NV
Jeff Sheeks shooting pool at the Ritz Carlton, Orlando FL
The “Captain’s Table” at our Albrecht & Co. Awards Celebration Held in the Ritz Carlton, Orlando FL
Our multi-million dollar sales leader, Bob Aronesty
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DISCOVER BETTER QUALITY OF LIFE
You deserve more free time From daily hassles to ongoing issues, you want
more time not only for yourself but for your business too. We give you the tools and support you need to break away and achieve the work-life balance you have always dreamed of.
Independent Contractor Status
Dedicated Service & Support
Commission Advanced Weekly
We learn your business and adapt our services to best meet your needs. You have one dedicated AE who handles all your needs.
We pay commission on “booked” orders and deposit directly into your account each Thursday.
Earning your business everyday is something we live by. No contract, no “non-competes”.
Art Department Creative Services
On Time Delivery
Recognition & Appreciation
On-time delivery is the number one concern for clients on every order. That’s why we track each order to ensure delivery on time, every time.
Your opinion matters. As a true partner, we welcome and value your input.
Our exclusive in-house art department makes artwork easy and affordable. Agency quality work at production cost.
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DISCOVER HIGHER SALES
Our Sales Team is above average On average they increase sales 20% by partnering with Albrecht & Co. We help you prosper by implementing proven strategies to hit your goals. Leverage our advantages and see the numbers you never thought possible.
Strategic Planning
Marketing Tools
E-Commerce Technology
Together, we help you develop a step-by-step personalized business and marketing plan that aligns with your sales goals.
Advanced marketing tools including a proprietary catalog, sales automation, referral programs and an exclusive digital marketing platform.
Affordable prices along with our guidance and support make our company store solutions profitable and feasible for small and large programs.
Preferred Vendors
Purchasing Power
Samples
We know how important it is to get product in the hands of customers. That’s why we offer free samples.
The Purchasing Power of a Half Billion Dollar Network with the credit backing of a 50 Million dollar Line of Credit.
We have over 500 suppliers that offer EQP or better as part of our Preferred Limited Partner (PLP) program.
Annual National Sales Meeting
Industry Tools
Weekly Newsletters
Stay on top of trends and industry news including tips from other sales professionals and vendor exclusives.
Be recognized for your achievements and celebrate with the Albrecht Sales Team from across the country.
Access to the newest product research tools available through ESP & SAGE.
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Albrecht Marketing Platform AMP ®
Do you know who is engaging with your content?
The Albrecht Marketing Platform puts the WHO with the WHAT. We send and track digital marketing media then we provide you with the good stuff (analytics) - valuable insights on your customers’ engagement and interest levels .
GROW DYNAMICALLY WITH EXISTING CUSTOMERS NURTURE LEADS AND GAIN NEW CUSTOMERS
LEAD GENERATION
STRATEGIC CAMPAIGNS
CUSTOMER INSIGHTS
Custom Website
Email Marketing Use the highly effective marketing vehicle of email to deliver compelling content to your customers. We leverage the latest technology, behavioral science techniques and our years of industry knowledge to provide email campaigns that are strategically designed to engage and convert prospects to customers. Automation allows you to reach out without lifting a finger. Our marketing team offers custom solutions to tailor messaging to specific clients and market segments.
Not just any website but a fully functional, responsive website. Get a website that will please customers and impress potential clients. Our custom websites include an ASI product catalog that allows visitors to browse products and request quotes. Along with stellar content and user friendly features, our custom website solution comes standard with comprehensive analytics to measure visitor activity and provide powerful insights that translate to valuable leads.
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50% of Sales Time is Wasted On Unproductive Prospecting
Are you wasting your time chasing dead-end leads? We will help you filter through the mountains of prospects to identify and target the best, most profitable leads. Our lead nurturing program helps you qualify prospects, gauge interest
Marketing Automation: Case Study
levels and track customer activity. Gain valuable insights, expand your prospect list with confidence and put more customers in your pipeline with our lead nurturing program.
Take a look at how our current Sales Professionals utilize our Marketing Automation Platform: Background: Cathy and Jim Rossner were looking for ways to increase her sales with one of her largest customers. Already doing business with some buyers in the organization, she wanted to reach other departments and capture more market share.
Solution: Using an existing prospect list, email campaigns and custom landing pages were executed to motivate purchases and increase brand awareness through consistent touch points. Emails led to conversations and shares with buyers, and conversations turned to orders. By targeting her customer with the marketing automation tool, she was able to expand market share and now has relationships with buyers that did not exist before.
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Dedicated Service & Support If you visit our office, you won’t find a call center. What you will find however is our largest asset, a team of happy, professional people that are dedicated to giving you the best service, everyday. Your Account Executive is here to help you process orders, navigate challenges, answer questions and assist you with daily operations. We offer personalized support that caters to your unique business needs.
No matter where you are or what you’re selling, you can have peace-of-mind knowing our entire support team is here to help.
We offer a work-life balance that is realistic and actually achievable. While you focus on sales, we focus on back end operations
Factory proof & artwork management
Product research and creation of professional presentations
Vendor Inventory sourcing and out-of- stock resolution
Monthly vendor meetings to stay up to date, see new product & help generate ideas for you
Timely billing and complete order management
Personalized factory & customer communications
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Order Management Made Easy
Commission Paid Your commission for the order is paid on booked. We Transfer commission every Thursday.
Pro Order Tracking
Order is Received Simply send in the order to your dedicated AE, then our skilled order entry specialists prepare and submit to suppliers.
The order is taken to our order tracking team for follow up on receipt of order and artwork. We confirm the proof date and ship date of the order.
We completely manage the order process so you can focus on what’s important, your customers.
Order Billed Accounting reconciles costs and the order is billed. We provide solutions for unique customer invoicing requirements.
Order is Shipped
Albrecht’s proprietary integration with UPS provides real-time information and notifications are sent automatically.
“After over 20 years in industry, Teresa is the best account executive I have ever had the pleasure to work with. We consider ourselves a team and share the goal of making every client feel like they are the most important one. Teresa doesn’t work for me, she works with me. I have full confidence in her communicating directly with all of my clients which frees me to work on other projects. There are no egos or finger pointing in our team. ”
“Through Fred University, I learned that research shows the number one thing our customers want from us is on-time delivery. Proforma Albrecht is one of the few distributors that have full- time people that track our orders everyday making sure our orders are delivered on time. ”
Terry Hemlepp, Discovered in 2014
Rick Tapio, Discovered in 2000
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Get to Know Us People are our most important asset, see what separates our team from everyone else.
Motivated, talented individuals come together to make-up our great support team. We have 45 internal support staff in our offices in Milford, and 150 in Cleveland. Our ratio of support staff to sales professionals is 2 to 1.
Costume Contest
Every year our employees go all-out for our Halloween costume contest. The winner receives a cash prize and bragging rights for a year.
Some of the Contestants Awaiting Results
SNL, Celebrity Jeopardy
Minion from “Despicable Me”
Pre- contest office antics
Early Morning Yoga
Meet Zoey - Our Vice President of Corporate Culture.
What office would be complete without a golden retriever to cheer up the team and provide unconditional love and support? Zoey has earned her title as she is our office greeter, stress reliever and companion to our team. She also enjoys a treat or two as a reward.
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The Ultimate Team We are proud to be named one of the top 5 Best Places to Work by Counselor Magazine for 8 years.
2008 - 2016
5 x VOTED
#1 DISTRIBUTOR
Ugly Sweater Christmas Party
Our employees enjoy a day at Coney Island with their families and play bingo to win amazing prizes. Family Picnic
One of our AE Managers Krista with her family
Opening Day Whiffle Ball Game If you’ve heard of Cincinnati, You’ve heard that Reds Opening day does not go un-celebrated.
Some of the team at our office in Milford, OH
Flip-Flop Friday We keep it casual in the office
Ace Pitcher Fred Albrecht
NCAA March Madness A month of competition, team building and prizes. Brackets, pop-a-shot and cheering on your alma mater.
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On Purpose Referral Program
Are You Getting Easy Referrals Everyday?
The number one way to grow your sales is through referrals from existing customers. 91% of customers say they would give referrals but only 11% of sales people ask for them. Implementing an on purpose referral program through Albrecht & Co. captures the business you may have lost by simply not asking. Turn existing satisfied customers into your strongest marketing asset with the on purpose referral program.
Not only do you gain new business but stronger business with referred customers, who spend 13% more than non- referred customers.
91 % 91% of customers say they would give referrals
11 % 11% of sales people ask for them
Our On-Purpose referral program generates $10 Million in new business annually that translates to recurring sales.
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Preferred Limited Partners
It’s the Network
500 of our PLP’s offer exclusive pricing. Our Poromotional Product PLP’s offer as low as EQP -10% with some of our print partners offering up to 25% less than EQP. Our exclusive pricing keeps your quotes competitive in the market place and put more money in your pocket. Our PLP’s take extra steps to ensure our orders are completed successfully and on time, every time. Many of our PLP’s are masters of product safety compliance and only sell products they can back- up. Not only do they know products inside and out, they know your customers too. Our supplier partners spend more marketing dollars with us because together, we grow market share. They offer assistance with ideas and solutions to make you stand out from the competition. Our Preferred Limited Partners (PLP’s) are supplier partners who we trust. We have done the work for you, vetting thousands of industry vendors to create a short list of reliable, trustworthy suppliers who we are proud to call partners with whom we maintain valuable relationships.
Some of our PLP’s:
Supplier Sourcing Guide - We have an app for that! The industry’s most convenient search tool at your finger tips. Exclusive contact info and pricing from the best supplier partners all in one resource. Search from your mobile device hassle free with the Sourcing Guide mobile app .
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Sales Automation Highly targeted and customized direct mail campaigns to warm up cold calling.
We offer a variety of creative direct mail campaigns that will win over new prospects and re- engage existing customers. You provide us the list, select the campaign and then we orchestrate all the back-end operations on your behalf. Our Campaigns
Be in the right place, at the right time, enough times.
Phil - The Informative Piggy Bank
Warm up your prospects with the It’s Just Coffee Kit. Hand- write the recommended script or choose to include your own. Each kit includes: • A heat activated coffee mug with a message appearing when filled with hot liquid • Custom packaging “It’s Just Coffee” Kit
Make an impression and give customers their “Phil” of what we have to offer. • Piggy Bank • Insert card with handwritten penning • Full color packaging Each quarterly mailer features topics relevant to the coming months’ promotional and season- al opportunities. The Promotional Mailers are available in priced and non-priced versions.
Bright Ideas Kit
Essentials Quarterly Card
The Bright Ideas campaign is designed to get you in front of more prospects and customers. This multi-dimensional mailer is offered quarterly as a central campaign featuring two distinct marketing focuses – prospecting and cross-selling.
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Appointment Setting
Systematically designed to put you in more selling situations
Your time is valuable On average your time is worth $500 an hour when you are face-to-face with a customer or prospect. Our Appointment Setting program is designed to help you spend more time in front of customers and prospects. Our team of appointment setting specialists verify the decision maker, warm up leads and alert you when the appointment has been scheduled .
There are only so many hours in the day - our appointment specialists cold call the prospects on your targeted list while you focus on selling.
Sales professionals who participate in the Appointment Setting program achieve 50% more sales growth compared to those who do not.
Step 3 Appointments are scheduled on your behalf
How It Works:
Step 4 Attend
Step 1 Lead lists are generated or submitted
appointments and grow sales
Step 2 Contacts are verified and cold calls are made
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E-Commerce Our e-commerce capabilities put your solutions on-line. We can offer company stores paired with warehousing and fulfillment, Web development, Collateral management programs, and much more. We use our powerful network and years of experience to help you offer total on-line solutions to customers that integrate a seamless supply chain. Get the advantage of more robust solutions with e-commerce
Complete
Company Stores From aesthetics to functionality, our exclusive company store solution provides your clients with a streamlined process for generating revenue, managing employee reward programs, incorporating safety and incentive programs and more. Stores are branded to your clients’ unique specifications to create a seamless transition from their website to the e-commerce platform. The responsive design also enables users to shop on-the-go right from their mobile device.
Warehousing & Fulfillment
Offering just about any product imaginable, there are some very unique needs when it comes to fulfilling kitting projects, warehousing goods and managing logistics. Rely on some of the most experienced and professional fulfillment services in the industry. Our network of logistics experts make shipping worry-free and take the stress out of logistics management.
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National Accounts Would you try to cross the Atlantic in a row boat?
Proposals for large accounts can be a daunting task, you need to know someone has your back. With us, you’re independent but never alone. Our National Accounts Team is here to help when it comes to development of proposals, presentations, business reviews and implementation. Leverage our expertise in many vertical markets, half- billion dollar financial clout and make your next RFP stand out from the competition.
Back-end Support
Payables & Credit Managing the back end operation of a business can be stressful and time consuming. One of the ways we help support you is by providing total accounting and credit support. Never worry again about being able to source a large order or secure credit to pay vendors. Eliminates non-selling distractions Advanced commissions increase YOUR cash flow We handle all vendor payables and vendor prepayments
Complete accounts receivable and collection management
Eliminate Accounting and Administrative Cost
Credit Insurance & 0 Bad Debt Risk
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Cherokee Quote
An old Cherokee told his Grandson, “My son, there is battle between two wolves inside us all. One is evil. It is anger, jealousy, greed, resentment, inferiority, lies and ego. The other is good, it is joy, peace, love, hope, humility, kindness, empathy and truth.” The boy thought about it, and asked, “Grandfather, which wolf wins?” The old man quietly replied, “The one you feed.”
The Proforma Albrecht & Co. President’s Club represents our top Sales Professionals. Our President’s Club is signified by the courage and hunting ability of the great Wolf while always working as a pack to achieve success. Independent but never alone. We are proud of our team and the success they achieve.
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The view from our awards celebration, in the Foundation Room, Mandalay Bay, Las Vegas.
Annual Sales Meeting & Awards Celebration
Each year we hold our exclusive annual sales meeting and awards celebration at unique destinations from coast to coast.
Our Awards Celebration at the Aquarium in Cincinnati, OH
Our sales professionals have the chance to network with peers, engage in strategic supplier events, learn about new ways to grow sales and have some fun. A truly first-class event, our annual awards celebration honors our sales representatives with outstanding sales achievements over the previous year.
Members of our President’s Club, Las Vegas, NV
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About Us
Be Part of a Winning Team
At Albrecht & Co. our mission is simple: Promote the success of the most elite sales professionals in the industry with superior personal support and offer innovative, quality service that exceeds customer expectations. Our mission is made possible by the exceptional people and relationships we invest in continually. Albrecht & Co. is a leader in the promotional product and print industry and our commitment is to help serious industry professionals grow their business. For over 16 years we have developed our winning formula for driving success and help representatives achieve and exceed their dreams every year while living the life they want to live. Accolades We are proud to be Proforma’s #1 Top Selling Franchise. We enjoy the financial backing, purchasing clout and marketing tools of Proforma. At Albrecht & Co. you get the best of both worlds, the ability to compete with the largest national distributors and the personal attention and support from business owners who truly care about your success.
2008 - 2016
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NOW THAT YOU’VE DISCOVERED THE ALBRECHT ADVANTAGE, ARE YOU READY TO START CHASING YOUR DREAMS?
CALL 877-622-0001
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“IF YOU DON’T LIKE WHERE YOU ARE, MOVE . YOU ARE NOT A TREE.”
1040 Techne Center Drive Milford, OH 877-622-0001 albrechtadvantage.com
©2016 Proforma Albrecht & Co.
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