2. It is crucial to have trusted people within a club in order to reduce fear of speaking openly around gambling issues; clubs should take the lead, training those tasked with engendering culture and care, and should encourage people to speak up and talk about healthy and non-healthy gambling habits, helping them understand how addiction can come in all forms. 3. In association with their commercial partners (particularly gambling partners), the national governing bodies, management teams and safeguarding, wellbeing and player care teams should be responsible for the facilitation of education and awareness on gambling harms as part of wider wellbeing initiatives. 4. Organisations should proactively enter into discussions with any gambling partners to devise an organisation-wide strategy that ensures that a clear safer gambling message is delivered and understood across all departments and key stakeholders (including the fanbase/membership). We advise communicating safer gambling messages through a collaborative approach, a joined-up strategy, and it should be a part of an inclusive marketing and communications strategy, embedded in a club’s culture; concise and consistent messaging tailored to fit the audience – both internally and externally. 5. Organisations concerned about the wider perception of engaging into commercial partnerships with gambling-related organisations must agree upon a collaborative approach with such commercial partners to ensure that safer gambling focus is at the heart of the relationship. It is recommended that any sporting organisation that enters into a new commercial partnership with a gambling operator should embed mandatory gambling harm education programmes into their contract to help inform and safeguard the individuals within their organisation(s). 6. Safer gambling education delivery should begin at junior level and continue through to the most senior levels. This is particularly pertinent in esports; given that even young children have the potential to win prize money on a par with adults, this community should be particularly proactive in offering gambling harm education to every age group eligible to compete.
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