A.C.P. Concept Presentation

C O N C E P T

P.02 — ACTIVE CONTENT PARTNERS

WE MAKE STORIES COME ALIVE

Faroe Islands Mountain Bike Adventure

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ACTIVE BRANDS SPECIALIST

Active Content Partners is a team of strategists, story tellers and creative wizards who share a passion for sports We are specialists in content creation and marketing for brands and businesses in the bicycle, sports and outdoor industry We create the photography, video and copywriting you need to activate your brand and products across your own platforms We help you activate and integrate your content from Social Media and PR, to your creative campaigns and online POS Our clients include bicycle, sports and outdoor brands, active tourism destinations and sports retailers that benefit from our deep insight in active consumer aspirations and motivations

P.04 — ACTIVE CONTENT PARTNERS

BRAND STRATEGY

Our insight in active consumer aspirations and motivations, the competitive environment, challenges and opportunities, enables us to initiate conversations with our clients with a deep upfront understanding of their marketplace.

BRAND STRATEGY

This saves valuable time and allows us to focus on gaining insight in our client’s particular challenges and needs.

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CONTENT PRODUCTION

IS YOUR MARKETING AGENCY SPECIALIZED IN THE CYCLING AND OUTDOOR INDUSTRY?

CONTENT ACTIVATION

Have you ever sat with a marketing agency and needed to explain them about the cycling or outdoor sports market? Then give us a shout.

BRAND COMMUNICATION

P.06 — ACTIVE CONTENT PARTNERS

MOUNTAIN BIKING

CONTENT PRODUCTION

Our roots are in content production and our insight in active consumer aspirations and motivations enables us to capture imagery that resonates with our clients’ target group.

HIGH-QUALITY AND COST EFFECTIVE

Fifteen years of experience in producing content for the outdoors industry and our unique multi-partner concept enables us to produce high-quality  content in a  cost-effective way. Our concept enables our partner brands to produce more and better content and makes content production for in-season launches feasible.

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TOURING

ROAD

HIKING

P.08 — ACTIVE CONTENT PARTNERS

Case: Active Tourism —

ALGARVE

Client: Turismo de Portugal Algarve

Task: Algarve needed content for their own positioning of the region as a winter paradise for road cyclists and mountain bikers. In addition, they were looking for PR to reach active cyclists in Northern Europe. Target Group: Active road and mountainbikers, men and women, aged 30-50 Solution: A content production trip including both road cycling and mountain biking covering some of the best cycling spots in the Algarve region. Results: A rich media bank and feature articles in CycleLive (BE), Fahrrad.de Magazine (DE), Cykel Motion Danmark (DK), GRIPSTER MAG (International), MTB Sweden (SE) and with additional exposure expected throughout 2019.

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P.10 — ACTIVE CONTENT PARTNERS

WE MAKE STORIES COME ALIVE

Bike Republic Sölden

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P.12 — ACTIVE CONTENT PARTNERS

CONTENT ACTIVATION

We love to see our content in action and are masters of content activation, that reflects the connected lives of today’s consumers: From Social Media and PR to your creative campaigns and online POS.

ACTIVE CONTENT PARTNERS — P.13

Case: Range Expansion —

GRIPGRAB

Client: GripGrab

Task: A campaign to support a large expansion of colours in GripGrab’s product range and to increase the fashion element in GripGrab’s positioning. Target Group: GripGrab’s target group includes quality conscious cycle enthusiasts from A-Z. Solution: A content and creative based campaign based on one content production trip to Mallorca. Campaign included a complete redesign of GripGrab’s website and activation of content and creative theme (CLR UP!) across all channels. Results: GripGrab saw a massive increase in its sales of coloured accessories in the 2019 spring/summer season and saw a doubling of website and social media traffic during campaign period.

P.14 — ACTIVE CONTENT PARTNERS

BRAND COMMUNICATION

We beleive that the best creative campaigns are rooted in simple, memorable ideas, that resonate perfectly with the brand and are easily applied across every customer touch point. We understand the interplay between content creation, activation and the creative twists that are key to a successful integrated marketing campaign. We help our clients from idea and analysis through to final campaign regardless of platform or format.

Autumn production on the Swedish West Coast.

ACTIVE CONTENT PARTNERS — P.15

Launch of a high-end baselayer.

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”THE MEDIA IS SIMPLY STUNNING. WE CANNOT WAIT TO USE IT IN OUR MARKETING CHANNELS – IT SHOWS OUR PRODUCTS IN THE PERFECT LIGHT.” — Giacomo Montagner Dolomite Hiking

“The Tourism Board of Mecklenburg-Vorpommern was looking for a suitable partner to advertise the product „Baltic Sea Coast Cycle Path“ in Europe. Active Content Partners was the right contact to promote our product in several countries in the local language. They are specialized in the bicycle market and therefore bring the best characteristics with them.” — Sebastian Hugo Witzel Tourism Board of Mecklenburg-Vorpommern

“A.C.P.’s combination of insight in the world of cycling, creativity, craftmanship and strategic thinking is unparalleled. If you want to be certain of an excellent outcome ask A.C.P. for help and they will take you from idea all through to the final print, website or whatever you are after.” —

”There are so many great photos to choose from. This is truly fantastic for our marketing efforts. Many congratulations to the team.” — Mattia Gomiero Elite Cycling

Ana Elisa de Mélo Ahlmann Marketing Manager, GripGrab

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REFERENCES

P.18 — ACTIVE CONTENT PARTNERS

WE MAKE STORIES COME ALIVE

Norway bike packing. We go whereever and whenever needed to produce content for our clients.

ACTIVE CONTENT PARTNERS — P.19

Martin Hjorth, Sales Manager mahj@activecontentpartners.com +45 20255867

Bjørn Krøyer, Managing Director bjkr@activecontentpartners.com +45 51901688

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