American Apparel ® Brings Fashion Back To Basics.
Weathering the Storm of 2020. The global COVID-19 pandemic forced all businesses to adjust to new realities. American Apparel ® was no different. But we’re built on strong foundations: top-quality products, iconic styles, ethical business practices and an excellent network of partners like you. So we’re confident that the fashion basics market is set to expand again and, thanks to our competitive advantages and great collaborators, we’ve got everything we need to lead again. Timeless Fashion Basics. American Apparel ® has helped to define and promote iconic fashion basic styles and inspire culture from the company’s inception and has been embraced the world over. Now we’re looking to the future to improve our product line with a focus on the printwear industry. Because American Apparel ® always has, and always will, stand for quality fashion basics. We Get It Right. We follow a fundamental code of conduct, which means we maintain the highest manufacturing standards and use only high-quality, ethically sourced materials. In fact, we are one of the largest North American purchasers of ethically produced U.S.-grown cotton. And we’ve invested in new technology to improve our vertically integrated manufacturing process. Because we believe that owning our supply chain is the best way to maintain our commitment to strong environmental, social and governance practices as our industry and business evolve.
We have an unwavering commitment to the quality of our products. We obsess over the details of our fabrics, threads and cuts. We’ve streamlined our product offering to focus on our most iconic and bestselling styles. And our focus on quality doesn’t come at the expense of the planet.
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