PSP: Collaboration is a big part of the music industry. Could you share some insights into how your collaborative efforts have contributed to your growth and success? P&P: Totally agree, as we fully believe that collaboration is a key to success. A song without vocals isn’t really a song, and a vocal without an instrument is more of a poem. We have collaborated with incredible artists, and it’s through this process we really see the benefit of collaboration. Collaboration creates a better project, even if someone gives their advice on a song, it goes a long way! PSP: Looking back on your journey, are there any particularly memorable moments or milestones that stand out to you as highlights of your career? P&P: There have been some golden moments. Here are a few: reaching our first number one on national radio during a time where the Top 40 was mostly dominated by international artists. Performing at some of South Africa’s favorite electronic music festivals. Receiving multi-platinum status for a song we produced. PSP: In today's digital age, social media and online platforms play a huge role in a DJ's career. How have you leveraged these tools to reach a wider audience and engage with your fans?
P&P: Yeah, it’s unfortunately an age of more perception than quality, and so we feel that it’s more about the quality of the music versus purchasing followers or posting obscurity that only tends to bulge one’s ego, or trying to push a product onto people. We believe that if we have information that’s valuable to us, it has more value to others. This has given us the best edge when working with sponsors and brands as it’s more about informing a person about what we’re enjoying, rather than trying to sell you something we have been told to promote. Social media has created a lot of flybys, and we prefer to earn loyalty instead of buying it.
sound press | October 2023
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