THE PROCESS OF GETTING IT RIGHT WHAT BUILDING A WEBSITE TAUGHT ME ABOUT OUR CLIENTS I t’s been said countless times by hundreds of businesses that they put themselves in the shoes of their customers. It might be a cliché, but it’s still a worthwhile pursuit. I certainly try to understand what my clients are going through, and it makes a big difference. Recently, I’ve been dealing with a project that’s given me unique insight into what people feel when they step into our office.
that job. If you don’t have to focus on your case, you can spend your time and effort getting better.
I don’t take for granted just how humbling it is to have clients put their faith in you. It means the world to me to represent people, and I feel a lot of pressure to give my absolute best. It’s a good kind of pressure, though, and one of the reasons I got into law in the first place.
That project is developing our website. To be perfectly frank, it’s been an exercise in frustration. Every one of my mentors agrees that we need a website, but that’s about all they agree on. Some people say that my chief goal should be simply getting it
On the day before Thanksgiving, we finally launched the site. You might think that’s the end of the story, but it’s far from it. I’m still working with my web designer to tweak it. A huge part of this process is getting feedback to the designer and working to make the site better and better. Feedback is equally important in our daily work. While we always strive to get things right from the get-go, we realize that not every client has the same idea of what “right” means. We’re not satisfied until our clients feel our representation is right for them.
“I don’t take for granted just how humbling it is to have clients put their faith in you. It means the world to me to represent people, and I feel a lot of pressure to give my absolute best. It’s a good kind of pressure, though, and one of the reasons I got into law in the first place.”
done. Even the worst site in the world, they say, is better than no website at all. Others say that taking the time to do it right will pay off in the long run. There’s a lot of pressure to do it properly, even more so because I’m not exactly sure what doing it properly entails.
I don’t know the first thing about web design. While I can do some research into whether I’m hiring the right people, making a final decision is still a leap of faith. I’m not naive enough to be fooled by outlandish promises, and I know that it’s a process to get everything perfect. Nevertheless, it’s very scary to put your trust into somebody with so much on the line.
Through this process, I’ve realized just how much courage it takes to put your faith in somebody and how gratifying it is when that faith is rewarded. I’ve always striven to put myself in my client’s shoes, and this experience has been an excellent opportunity to do that. No matter if I’m hiring someone or applying for a job, I vow to always be as diligent, compassionate, and caring as possible. It’s a resolution not just for 2018, but for every day of every year. ––-Melissa Emery WWW.EMERYLAWOFFICE.COM | 1
That’s exactly how our clients feel when they hire us. They’re dealing with much bigger issues than what their website should look like, and they’re usually experiencing pain. Everything is harder when you don’t feel your best, and the law is a complicated, confusing beast. It’s our job to make sure that your case isn’t a source of worry or stress, and we don’t underestimate the importance of
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