Flexo Market News
Packaging Trends (Cont’d from Page 6)
ucts is an established phenomena, but since 2017 there has been a revived interest in sustainability fo- cused specifically on packaging. This is reflected in central government and municipal regulations, con- sumer attitudes and brand owner values communi- cated via packaging. The EU has pioneered this area with its drive toward circular economy principles.There is a particular fo- cus on plastic waste, and as a high-volume, single-use item plastic packaging has come under particular scrutiny. A number of strategies are advancing to ad- dress this, including substituting to alternative mate- rials, investing in the development of bio-based plas- tics, designing packs to make them easier to process in recycling, and improving recycling and processing of plastic waste. As sustainability has become a key motivator for con- sumers, brands are increasingly keen for packaging materials and designs that demonstrably show their commitment to the environment. With up to 40 percent of food produced worldwide not eaten —minimising food waste is another key goal for policy makers. It is an area where modern packag- ing technology can have a major impact. For example, modern flexible formats like high-barrier pouches and retort cooking add extra shelf-life to foods, and can be especially beneficial in less developed markets where a refrigerated retail infrastructure is missing. Much R&D is going into improving packaging barrier tech- nology, including the integration of nano-engineered materials. Minimizing food losses also supports the wider use of intelligent packaging to cut waste within distribu- tion chains and reassure consumers and retailers on the safety of packaged foods. Consumer trends The global market for online retailing continues to grow rapidly, driven by penetration of the Internet and smartphones.Consumers are increasingly buying more goods online.This will continue to increase through to 2028 and will see an elevated demand for packaging solutions — especially corrugated board formats — that can safely ship goods through the more complex distribution channels. More people are consuming products such as food, beverages, pharmaceuticals on-the-go. This is increas- ing demand for packaging solutions that are conve- nient and portable, with the flexible plastics sector one main beneficiary. In line with the move to single-person living, more
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10 March 30, 2020 Flexo Market News
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