drupa Postponed (Cont’d from Page 4)
Exhibitors traditionally work toward the dru- pa date with their newproducts: Much is already completed for June; exhibitors do not want to wait to present the new products to their cus- tomers. Does drupa now see itself confronted with alternative, virtual presentation formats?
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Our exhibitors will cer- tainly present some of their innovations this year already, using different formats such as customer events or digital platforms. However, these can only bridge the current demand — in our opinion, they do not offer a complete replacement for a trade fair with worldwide appeal. dru- pa is and will remain the top platform for the printing industry to present innova- tions, come together and,
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above all, network.That is why drupa will remain the target the print industry is working toward even after the postponement. How do you believe print businesses can weather the storm caused by the pandemic? There is no doubt that there will be declines and last- ing economic setbacks. The government’s measures and aids are on the way. However, it is important that the industry does not suffer a complete standstill in production as a result of the current measures. Our in- dustry must continue to invest in the future in order to seize market opportunities, because print, with its so many different and extensive applications and forms of use, will continue to be indispensable in many mar- kets in the future.The exchange of ideas between in- dustry players and the necessary inspiration are key means to this end and are lived out and introduced in a future-oriented manner at leading world trade fairs such as drupa. The postponement represents a new, unprecedent- ed scenario for all concerned and requires a certain degree of flexibility. As in the past, we will continue to take every possible measure to carry over the suc- cessful status of drupa to the new date in 2021. It is our ambition and desire to organize another unique and successful drupa for our global customers in 2021. What changes will the postponement mean for drupa 2021?
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8 March 30, 2020 Flexo Market News
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