Persona Spring 2018



Because you earned it.

The Essential Spring Your Style. Your Season.


Cover photo provided by

in the new year

From 5Ks and 5-minute meditations to fresh faces and centered spaces—T.J.Maxx and have something for your every move. And with fresh finds arriving daily, you can always discover something new, all at savings that let you spend less and live more.

Want to shop 24/7? Use your rewards to shop online at


| men

| home

| accessories

| jewelry

| women's footwear

| beauty

| active

| women's plus

| juniors

| kids

For the store nearest you, visit us at or call 1-800-2 TJ-MAXX . Styles vary by store. © 2018 T.J.Maxx


A new year means a new YOU! Whether it’s a new wardrobe, a new vacation spot or a new wellness program, spring is a great time to make yourself a priority! Make sure to check out the “in” colors of spring in “All About Color.” From the brightest yellows to the radiant reds, you’ll find all the right hues to add to your wardrobe or your home.

Next, flip the page to “The Essential Spring” and check out the trends for 2018. From fresh florals and color graphics, to sweet and simple looks, you’ll find every style for every spring occasion.

But wait…let’s not forgot about the real reason we love spring! It’s the time of year we focus on our health and happiness! We are all guilty of eating a little more over the holidays or getting caught up in all the hustle and bustle, and if you’re anything like me, you forget to take time out for yourself! Check out “Happy Heathy You” and find everything you’ll need on healthy eating and exercise tips and also ways to manage your stress so you can relax inside and out. And, if the only way to manage your stress is to take a vacation, then turn the page and read “Spring Break.” Whether you want to sail the ocean, head to Hawaii or opt for a family vacation outdoors, you’ll find everything you need to plan a stress-free vacation. We’ve even included suggestions on what to pack!

So let’s go! What are you waiting for? It’s time to SPRING into a new YOU!

Kelly Hoelscher Editor and Publisher



0180 190104 SP



Redeem your rewards for an instant tropical getaway with NEW fragrances and ingredients picked from paradise.


Call 800-395-1001 or visit to find the nearest Bath & Body Works store.



The Essential Spring What's on the horizon for Spring 2018? From casual classics to statement-making botanicals, this season's collections are blossoming with a fresh take on your favorite trends.


Spring Break Departing now for spring break. Enjoy every day exactly as you wish. From rest and relaxation to romping and romance, plan your next adventure now! 26

Happy Healthy You Good health isn’t just about healthy eating and exercise – it’s also about having a positive attitude, a positive self-image, and a healthy lifestyle. Here are ten tips to keep on track.

Sections 3 · Editor’s Letter

7 · All about Color Beat the winter blues and warm up with bright reds and yellows for spring! Update your home décor. Prepare outdoor spaces for warmer days. Add some vibrant color to your wardrobe. Check out fun and fashionable finds in the season’s hottest hues! 17 · Focus On: AccorHotels Active in their local communities AccorHotels is committed to sustainable development through PLANET 21, a comprehensive sustainable program. With their agro-forestry tree planting, learn how you can help make a difference to preserve a tree, to create life and to celebrate. 32 · Save the Date Don’t miss out on these extra deals to treat yourself to your favorite places to shop, going out and giving back. 33 · Shopping Guide An updated listing of some your favorite places to shop, travel, eat and enjoy all season long


The grass is turning green. The flowers are blooming. The birds are chirping. It’s in the air! Hello Spring! This issue of Persona boasts the latest pops of color, stylish wardrobe transitions, amazing adventures and happy- go-lucky lifestyle tips. Revel in bright, bold and beautiful fashions for the whole family. Zoom in on the season’s travel hotspots and fantastic deals. And, if you’re health- conscious, check out ten tips to keep you on track and inspire your well-being. It’s time for fresh ideas and new beginnings. It’s time to celebrate Spring! 6 · What’s New If you love eye-catching, trend-setting home accents, and an awe-inspiring array of international foods, get ready for a sensational new merchant!


Publisher & Editor Kelly Hoelscher

Art & Production 309 Design & Michelle McCollum

Advertising & Merchant Promotions Kelly Hoelscher

Contributing Writer Lynn Andel

Merchant Updates – The following merchants are no longer participating in the Persona ® program:

Brookstone® 2/8/18 The Equinox Resort & Spa 2/21/18

Use of the merchant names and/or logos is by permission of the participating merchants. The participating merchants are not sponsors of this program or offer. ©2018 Blackhawk Network, Inc

Reward cards issued in connection with a loyalty, award or promotion program.




Persona ® welcomes you to now shop online at these retailers!

Cost Plus World Market Their everyday low prices and high-quality, original items are a great value. Choose from eye-catching, trend-setting home accents, an awe-inspiring array of international foods and wines, and much more. They bring the beauty and excitement of global bazaars to you. Their selection is always changing, and, like favorite mementos from your life, each item has a story worth sharing. There are over 275 Cost Plus World Market stores nationwide - and they’re always open online at So adventure in to see them today!

in-store · online · retail

© Cost Plus World Market




Yellow Gold Enjoy the beauty and style of Alex and Ani with the Thankful Charm Bangle available from Your Rewards . The yellow gold bangle is the perfect accessory to any spring wardrobe and the unique designs of Alex and Ani will fit almost any wrist. Find yours at 800-822-1252 ·

© Your Rewards

© Sunglass Hut

You’ll Be Seeing Red Say hello to the newest innovative flat lens style from Ray-Ban available at Sunglass Hut . This bold Ray-Ban Blaze style features a full metal execution with colorful flash full-front flat lenses. With added textural contrasts, the new Blaze frame offers a clean-cut, contemporary take on iconic shapes. 800-786-4527 ·

© HomeGoods

Tick Tock One red, one yellow clock. Brighten up your home with colorful finds from HomeGoods ® . From patterned pillows to vibrant accents, you're sure to find fresh new takes for your living space, all at prices that wow. Find more sunny style and incredible savings at HomeGoods. 800-614-HOME ·

Smells So Good Give your hair an elegant fragrance boost with the So Gorgeous hair perfume from Sally Beauty . The soft scent of fresh freesia with a subtle citrusy note will refresh your hair without weighing it down. Convenient travel size perfect for on-the-go.


Colors in Canvas. Introduced as L.L.Bean’s ® Ice Carrier back in 1944, the Boat and Tote was billed as a bag made of builders’ canvas for hauling ice “from car to ice chest.” Today, every Boat and Tote is double-stitched by a skilled Maine craftsperson, from 24 oz. American canvas

that’s tested to hold up to 500lbs. 800-809-7057 ·

© L.L.Bean




Red Life Saver Sized for kids

La La Lemon The All Star knows no bounds. From b-ball courts to punk

between 30-50 lbs, this life vest from Bass Pro Shops ® features 2 adjustable web belts and 1 chest strap that provide a snug fit, plus a built-in leg strap to keep the vest from riding up in the water. 800-227-7776 ·

clubs. From skateparks to school yards. The Converse All Star has come a long way, and it's ready to take you even further. The original Old School Chucks never lets up. Bolded yellow–lemon canvas upper. Available only at Journeys and Journeys Kidz !

Honey Lips Available in balm or scrub format, these addictive scents will meet any lip concern and boost every mood. Each of the five balms feature targeted ingredients for specific benefits. The Sephora Collection Honey Lip Scrub features gentle sugar exfoliants to smooth and soften lips, priming them for lipstick and other lip products. Pucker up. 877-SEPHORA ·

© Sephora

Spring Swings Pro Am Golf USA is the number one source for incentive and reward redemption golf equipment in the country. Visit our website to shop from top golf brands like Titleist, Callaway, and Taylormade. We provide fast shipping on every order as well as price match guarantee on all items.

Rock Your World Your porch, patio, deck and more will ROCK with the colorful Polywood ® All-Weather Presidential Rockers from Cracker Barrel Old Country Store ® ! Mix and match rocker colors and let these high-quality chairs transform any space from ordinary to extraordinary. 800-333-9566 ·

© Pro Am Golf USA

© Cracker Barrel Old Country Store



Happy Healthy You

This year, you may have made a variety of New Year’s resolutions to improve your mind, your finances, or your health. Here are ten tips to keep on track for a happy and healthy lifestyle.

© HomeGoods

W ellness is about making smart choices. In our fast-paced world, there can be a tendency to eat while distracted and subsequently, miss out on culinary pleasure. Many of us will benefit from eating mindfully – more slowly, and once a week adding more vitamin-packed superfoods in our diet. Eating more superfoods and healthier snacks will not only keep us healthier and 1. Eat Well. Eat Mindfully.

more energetic, but help to also combat stress.

Get the New Year off to a healthier start with HomeGoods ® ! With an ever-changing selection of health-conscious snacks, supplements, powders, and pantry items at perfect prices, it's easy for you and your family to make better choices. Head to HomeGoods for healthy savings on wellness items. 800-614-HOME or

© HomeGoods



Happy Healthy You

At Panera Bread ® , they think clean food just tastes better, feels better, does better. That’s why 100% of their food has no artificial preservatives, sweeteners, flavors or colors from artificial sources. To learn more about our clean food journey and our commitment to making food better, visit If you love to prepare nutritious meals at home, Macy’s ® is here to support your healthy living lifestyle with a large assortment of non- stick cookware, blenders, etc. Check out their incredible selection of kitchen essentials today, either in store or on-line at And, if you are eating more fresh seafood this year, look no further than Legal Sea Foods . "Tail"ored for the upscale appetite, their lobster tails will satisfy even the most discerning palate. Never has it been easier to enjoy sweet lobster tails, and without all of the fuss that comes along with cooking a whole lobster. After all, the tail IS the best part! Share the quality that you can only get from Legal Sea Foods. Call 1-800-EAT-FISH or visit

© Macy’s

Feel better with great fuels for your body. Golden Emblem foods, omega trail mix and organic berry blends are healthy snack choices and offer the daily fiber needs. Stock up on an assortment of these snacks at CVS Pharmacy ® or grab them when you’re on the go. 800-SHOP CVS or When dining out you have several options as well. Considering going meatless? Spring into Red Robin for this ancient-grain-and-quinoa patty with Swiss cheese, lightly fried, Parmesan mushrooms, bruschetta salsa, avocado slices, and sun-dried tomato spread on whole grain – and of course, served with Bottomless Steak Fries ® . There's even a lettuce-wrapped vegan version served with bottomless broccoli!

© CVS Pharmacy

© Red Robin



A WHOLE NEW YOU. Re-energize yourself this spring with products that inspire you to get active and stay healthy.

Use your reward card to shop in any Staples ® store and on ® .


Happy Healthy You

2. Keep Hydrated Water makes up two-thirds of the body and performs a plethora of functions. Maintaining hydration can have a profound influence on our vitality and energy levels. The general rule of thumb is eight 8 oz glasses a day. Keep your little ones happy and hydrated too, with water bottles featuring fun prints from Bass Pro Shops ® ! Lightweight and durable, this 12 oz. bottle has a BPA-free polypropylene lid and combines CamelBak's easy-to-use, silicone Big Bite Valve with a stem tube and shut-off valve. Easy cleaning with removable stem and straw. 800-227-7776 or 3. Move More Move it or lose it. Walking regularly and other aerobic exercise is associated with a variety of benefits for the body and the brain. Here are some great options to keep the soles of your feet protected for those morning walks and runs. Built to handle a wide range of outdoor pursuits, the New Balance Trail Running shoes for men from Bass Pro Shops ® surround your feet with breathable mesh uppers reinforced with synthetic overlays for lightweight support. Abrasion resistant guards over the toes and heel add support, while the padded collars and tongue ensure a comfortable fit. 800-227-7776 or Why choose one pair of workout sneakers when you can save on so many surprising

brand name styles at Marshalls ® ? So one day you can be a cross-training road warrior, the next day tackling the treadmill. At these prices, the choice is up to you. 800-MARSHALLS or 4. Engage in Some Resistance Exercise Resistance exercise helps to maintain muscle mass and strengthens the body. This has particular relevance as we age, as it reduces the risk of disability and falls. Count on Body Basics Fitness Equipment for great options like the Cascade CMX ProPower Spin Bike with a tablet

© Bass Pro Shops

© Body Basics



Happy Healthy You

holder included. Compare to Peloton. Here is a better bike for less money. Plus, it includes a FREE tablet holder and 10 different websites for rides in Maine, Maui, Colorado, California & Germany. Or subscription workout classes for 75% off Peloton fees. 866-859-8866 or And, when you want to stretch your fitness goals, it’s best to start with the right equipment. Right now, Marshalls ® has an amazing selection of high performance athletic wear from your favorite brands, all priced to flex with your active schedule. 800-MARSHALLS or 5. Pamper Your Skin It can be tricky to find the time for beauty appointments, but experts believe giving back to yourself – and your skin – is vital for a healthy lifestyle. Start with a good moisturizer. Every skin type needs daily moisture. It protects the skin against the environment and locks in hydration, keeping skin supple and soft through the day. The Sephora Collection 8-hour Mattifying Moisturizer Sunscreen with SPF 20 is simply amazing. An exceptional moisturizer infused with antioxidants and pro-vitamin B5 to help prevent visible signs of aging, it also prevents unwanted shine for up to eight hours while it protects skin from the sun. Be fabulously shine-free for up to eight hours with this long-lasting moisturizer. The non-greasy, moisturizing formula mattifies the skin while providing hydration through HydroSenn+ – an ingredient that provides a protective barrier on skin's surface to retain water. 877-SEPHORA or

© Marshalls

© Marshalls



Happy Healthy You

Life is happier in the sun! Instantly brighten any day with sunkissed neroli, fresh orange flower, and exotic sandalwood. Redeem your rewards & try ALL NEW In the Sun. To find the nearest Bath & Body Works ® store call 800-395-1001 or visit 8. Create Memories Research shows that experiences make us much happier than things. Even when activities and outings don’t turn out as perfectly as we’d hoped, people will remember the good times, not the disappointments. Create a special book of memories using Shutterfly ’s inspiration and ideas – sure to cherished by all. Visit

© Guitar Center

6. Listen To Music Learning to play music can be an amazing, life-changing experience and has a profoundly positive impact on mental health and wellness. Guitar Center ’s fully-engaging lesson program provides a solid academic foundation and at the same time, encourages students to express themselves through music and helps them discover their inner artist. Visit Guitar Center today to make the sounds in your head a reality this Spring. 7. Get Plenty of Sunshine Weekend activities are like mini-vacations, and they are important to recharge your mind and body. Do something new, change up the scenery and soak up some rays. Equip your family for the outdoors with apparel and gear that are guaranteed to enhance your time together. Set up camp, hang your hammocks and enjoy the fresh air and the great outdoors with Cabela’s ® . 800-237-4444 or

© Cabela’s



Happy Healthy You

9. Refresh Your Mind and Your Body Now is the perfect time to discover the value of living well. T.J.Maxx ® has an incredible selection of healthy ways to refresh your mind and body. So whether you’re looking to focus on your fitness or simply seeking inner peace, your solutions are waiting. And so are the savings. 800-2TJ-MAXX or Cleanse and refresh your complexion with the innovative Sephora Collection Dynamic Duo Face Brush: A dual-ended face brush to cleanse your pores to perfection, complete with a slip-proof grip. The nylon bristles clear trapped oil and bacteria from pores and the domed silicone brush exfoliates and sloughs off dead skin cells. The skin is left smooth and delightfully bright. 877-SEPHORA or 10. Sleep Well A good way to let all the tensions of the day melt away is to take a relaxing bath combined with some aromatherapy with Yankee Candle ’s NEW Sun-Drenched Apricot Rose. This lovely new scent bathes your home in the beauty of a fresh-cut bouquet. A full bloom scent of lush, orange apricot and soft petals, experience it today at a store near you or You can also relax and breathe easier this spring with all the benefits of the Ellia Aroma Diffuser from Your Rewards . As an added bonus, you will enjoy the beautiful decor that will complement almost any design. 800-822-1252 or

© T.J.Maxx

© Yankee Candle

© Your Rewards



Redeem your rewards at CVS/pharmacy ® and save big on everything you need this Spring.

Visit ® or call 1-800-SHOP CVS for a CVS/pharmacy ® location near you.


AccorHotels Invite You to Plant Trees! AccorHotels is a worldwide leading travel &

lifestyle group, a digital innovator offering

unique experiences in more than 4,200 hotels,

resorts and residences, as well as in over

2,500 of the finest private homes in

95 countries around the globe. Along with its

global team of more than 250,000 dedicated

women and men, the Group has a purposeful

and heartfelt mission: to make every guest

© AccorHotels

AccorHotels partnered with PUR Projet, a

Feel Welcome.

climate-protection non-profit that supports

AccorHotels is active in local communities

reforestation, agroforestry and forest

wherein they do business and are committed

conservation initiatives, to develop its program.

to sustainable development and solidarity

To date, AccorHotels has planted over 5

through PLANET 21, its comprehensive

million trees on farmland, supporting a greener

program that brings together employees,

agriculture, meeting 50% of our overall goal.

guests and partners to drive sustainable

AccorHotels recently launched its own

growth. As part of the Group’s Planet 21

platform to fund agroforestry projects in

commitment they provide a positive hospitality

countries in which it operates. For every tree

experience; one that creates links and positive

purchased, a personalized certificate in the

outcomes for all guests, while striving

name of the recipient will be provided as well

relentlessly to reduce the impacts associated

as an access to view their own “My Forest”

with their operations.

account to follow and connect with their trees’

One of AccorHotels’ objectives is to plant

growth throughout the year.

10 million trees by 2021, as part of an ongoing

Let’s make a difference; let’s give a tree to

agro-forestry tree planting program. The Plant

preserve, to create life and to celebrate. Visit

For the Planet program is a tangible for more

expression of our vision of positive hospitality

details on how to give a tree.

and engagement to reduce the Group’s

For more information about AccorHotels’

environmental footprint, by protecting

Planet 21 program, please visit

biodiversity, combating climate change and

diversifying sources of income for farmers.



The Essential Spring

Fresh spring style is yours. And the trends for this season are nothing if not bright, bold and really quite beautiful. From wearing the classics to showing off your spontaneity, statement-making fashions are blossoming all around.

© Brooks Brothers

Classic Lines

G et a head start on your warm- weather wardrobe with the newest fashions, from flirty florals to classic nautical lines. Defining American style for generations, Brooks Brothers offers innovative and classic styles for men and women, with many items crafted in the USA. Brooks is the definitive source for suiting, and you’ll also find something suited to the everyday – career to casual, and day to night. Pictured here is a look

from the Brooks Brothers Women's Collection by Creative Director Zac Posen. Lush French floral jacquard elevates this chic A-line skirt for her. The faux-wrap silhouette features a mock seam at the front with a slit and a concealed side zip closure. And for him, a Regent Fit blue and tan Windowpane Sport Coat crafted of a wool, silk and linen blend woven in Italy. 800-274-1815 or

© Brooks Brothers



Home is where you relax, renew, plan, & dream. Refresh your rooms with beautiful furniture, decorative accents, stylish storage solutions & more. Get organized, get comfortable & enjoy a space that feels like new. Find exceptional pieces at perfect prices, at HomeGoods.

© 2018 HomeGoods, Inc

The Essential Spring

Now Trending From lots of lace for her to perfectly preppie for him, you’re going to love the spring collection at Aéropostale ® . A specialty retailer of casual apparel and accessories, principally targeting 16 to 22-year-old young women and men through its Aéropostale ® and Aéropostale Factory ™ stores and website, The brand provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Transform your spring style with new AE Ne(x)t Level Stretch and Flex denim from American Eagle Outfitters ® . Increased comfort and movement mean your jeans will fit and feel better than ever before. Find your favorite AE jean fits in fresh light blue, bleached and acid washes perfect for warmer weather.

© Aéropostale

In Full Bloom Everything’s coming up daisies, roses, lilacs and peonies. Make sure to check out your favorite fresh cuts and blossoms at these fashion-forward retailers. From business to casual, JCPenney ® has some amazing deals on all your favorite items. Shop with them and enjoy an unbeatable selection of jewelry, clothing, shoes, and more to show off your new look this spring, like this fabulous floral print dress. And, make it a one-stop shop for the whole family by visiting Dress up your Spring fashion at Bon-Ton Department Stores with new items from Catherine Malandrino. Bon-Ton offers a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. To find a store location near you visit

© Bon-Ton



Casual and Comfortable As the weekends get warmer everyone is looking for ways to get comfortable. Here are the new arrivals for carefree days. Show off a new style in Cabela’s ® lineup of spring apparel. They’ve got you covered from head to toe for all of spring’s warm days and cool evenings. Cabela’s spring apparel is built using premium materials and technologies that ensure you’ll be comfortable and stylish on all your adventures. The brands you trust. The styles you love. They're sure to make you stand out from the crowd. 800-237-4444 or Bass Pro Shops ® packs some real punch in the getting casual department for the whole family. For ladies, the light and moisture-wicking, Ascend Stretch Trail Shorts have curved front pockets, a back right zip pocket, and quick- drying construction. Long days in the sun are no worry with UPF 50, and climbing, scaling, and trekking are done in comfort, thanks to 4-way stretch. Made of 90% nylon/10% spandex. Guys, you’ll be happy to sport the RedHead Maxwell Cargo Shorts for Men. This pair of hardy shorts is made of 98% cotton/2% spandex, which flexes for active comfort. These cargo shorts have 6 pockets, including 2 double-button bellows-style cargo pockets that really expand your carrying capacity. And for toddlers and girls, check out this black print gathered skirt. It's even cuter in person! Fun pattern features flowers, leaves, bucks, does, foxes, squirrels, and more, giving the skirt a look you both will love. The gathered waist provides a snug yet comfy fit, and the stretchy but durable 100%

© Cabela’s

© Bass Pro Shops

© Bass Pro Shops

© Bass Pro Shops



The Essential Spring

rayon ensures it'll look great and outlast active play. 800-227-7776 or For a fun and flattering casual appeal, this red top from Cracker Barrel Old Country Store ® is a must-have! This Aztec Print Tunic looks great with a favorite pair of jeans, black leggings or long skirt, and is perfect for a day of fun or a night out. 800-333-9566 or Comfort and style come together with this wonderful L.L.Bean ® Airlight pullover. Light as air and ultra-cozy, this innovative pullover provides all the performance features you need for outdoor adventures, and plenty of wear- anywhere style. Thin, low-profile baffle construction increases thermal efficiency. Moisture-wicking, quick-drying properties add comfort. Abrasion-resistant construction stands up to daily wear and tear. Binding at waist and wrists keeps out cold drafts. UPF 50+ rated for protection against harmful rays. Snap placket and kangaroo front pocket. Adventure here you come. 800-809-7057 or

Stylish Soles and Shades Footloose and fancy-free, guys will make a bee-line to scoop up on these World Wide Sportsman Lake Front 2-Eye Boat Shoes for Men from Bass Pro Shops ® Combining stainproof suede leather uppers with breathable mesh linings and perforated side panels, these easy-wearing slip-ons keep feet cool and dry. Under your feet, dual-density, removable insoles soften every step for comfort all day long. 800-227-7776 or Show off your laid-back style with the new Luca slip on casual shoe from TOMS! Easy on and off, lightly cushioned footbed for increased comfort, and a durable rubber cupsole. Or, step up and shimmer with the new metallic Blowfish Wicked platform slip on shoe. Enjoy low-top sneaker style comfort, and a vulcanized rubber outsole for more flexibility and traction. Both styles available only at Journeys ! This season experience the newest in lens innovation at Sunglass Hut . From Ray-Ban to Prada get ready to smarten up your look and find your shine in the best looking shades around. Featured Prada frame is a unique rimless, angular cat eye in a Polarized flat lens. Sure to bring out the animal in you for any occasion. 800-786-4527 or

© Cracker Barrel Old Country Store

© Journeys

© L.L.Bean

© Sunglass Hut



The Essential Spring

Spring into Action Welcome in your Spring active lifestyle with a new look. Macy’s ® has a great selection of activewear and sneakers for Women, Men & Kids too! Stop by your local Macy’s store or visit us online Want to go for a run? Roll out the yoga mat? Swap your potato chips for lentil crisps? At T.J.Maxx ® and, they can help you spend less and live more. Find everything from yoga blocks and resistance bands to free weights and water bottles & then get moving. 800-2TJ-MAXX or Blooming Beautiful Spring is here! And warmer weather means a change in your everyday beauty routine. Products that you used in the winter may not work for you during the warmer months, so spring clean your beauty routine and get your skin glowing for Spring with these fresh beauty tips. Cleanse and refresh. Meet the Sephora Collection Colorful Cleanse and Treat: A must- have set with a face mask, foot mask, and micellar milk – everything you need to cleanse and treat your skin. Enriched with natural

© T.J.Maxx

© Sephora



The Essential Spring

avocado extract, the Avocado Face Mask delivers intense nutrition to skin while repairing and instantly relieving sensitive areas for skin that is supple and soothed. The energizing Lavender Foot Mask contains natural pomegranate fruit extract to reduce signs of fatigue, awakening and toning the skin for refreshing radiance. The soothing, relaxing Coconut Micellar Milk

brushes for the eyes, cheeks, and complexion. Apply all your favorite cosmetics with style and flair with this convenient brush roll set that can be packed away for traveling with ease. 877-SEPHORA or Be kind to your hair. This humidity-resistant heat styling aid from Sally Beauty adds a "Heat Defense" barrier that protects your hair from the potential drying and damage from heat styling appliances. Helps optimize the effectiveness of flat irons, curling irons, and hair dryers while providing outstanding heat protection, and adding smoothness, shine, and softness to your hair. 800-ASK-SALLY or Pamper yourself with professional styling. No matter what your needs may be, Regis Salons stylists are equipped with the best professional haircare products to boost your style this spring. From sprays to serums, their products will help keep your locks healthy and nourished. Visit your nearest Regis Salons today to find the perfect new look!

with natural lotus flower extract locks in water for long-lasting moisture and improves visible signs of tiredness for a comforted complexion. 877-SEPHORA or Get a deep clean. Dirty makeup brushes can transfer oil, germs and bacteria to your skin. Splurge on a new Sephora Collection Tools of the Trade Brush Set. A high-quality set of eight

© Sally Beauty

© Regis Salons





TURN YOUR CARD INTO STYLES & ACCESSORIES YOU LOVE. Shop in-store or online at all of our brands. Get the latest looks at Gap, stylish favorites at Banana Republic, fabulously fun colors at Old Navy, and amazing performance apparel at Athleta. Little card, big potential.

Spring Break

Departing now for spring break. Enjoy every day exactly as you wish. Bask in the sun. Swing your clubs. Spend a weekend with your favorite crew camping in the wild. From rest and relaxation to romping and romance, make your plans now!

© Cabela’s

M ake the most of spring break with a day at the lake. Let Cabela’s ® outfit your entire family for a getaway that’s guaranteed to make the most of your time away. With the hottest colors for any spring adventure and the best gear in town, you’ll be in outdoor heaven for sure. So grab your fishing poles and bait and create memories that will last a lifetime. 800-237-4444 or Planning on spending some quality time The Great Outdoors

together camping? Whether you’re headed to the mountains or the valleys, count on Bass Pro Shops ® for super cool apparel and gear for the great outdoors. Start with the Eclipse 6-person Speed Frame Tent with Screen Porch. This unique design comes out of the carry bag with the fiberglass pole frame and body already attached, so it sets up completely in a matter of minutes. Naturally you’ll need a couple of sleeping bags. Their Ascend Jinx 50º Rectangular Sleeping Bag is





Let’s face it, spending time outdoors isn’t just something you do. It’s who you are. At Cabela’s, we feel the same way. That’s why it’s in our nature to support you with thousands of experts, more than 50 years of experience and every last bit of expertise, so you can treasure this passion for the rest of your days.


Spring Break

take in the breathtaking views from the island’s many scenic lookouts. After a fun-filled day of adventure, return to the comforts of The Westin Maui Resort & Spa on famous Ka‘anapali Beach. Unwind at the world-class (and oceanfront) Heavenly Spa by Westin™ or take a refreshing nap in a signature Heavenly ® Bed. Pleasant Holidays ® has exclusive hotel rates and added values, including daily breakfast buffet for two and 15% savings on pampering spa treatments. It’s the best Hawaii vacation deal and it’s only from Pleasant Holidays – the

Hawaii vacation experts since 1959. 800-448-3333 or

© Pleasant Holidays

ideal for moderate weather, with a comfort rating to 50°F. A draft tube runs the full length of the bag to seal in heat. The 34" x 76" rectangular size sleeps an adult comfortably with plenty of foot room. And, don’t forget the must–have cooler. The Igloo Glide Marine Ultra 110 Roller Cooler is all that and more. It features a tough, impact-resistant body with UV inhibitors and infrared technology to protect the cooler from long-term sun exposure. Inside, thick Ultratherm ™ insulation delivers proven MaxCold ™ performance to keep ice up to six days! 800-227-7776 or Tropical Breezes Looking for warmer weather relaxation? Maui is the perfect setting for a memorable spring break or summer vacation. Experience the true beauty of the island’s hidden rainforests, picnic on a black-sand beach, discover spectacular waterfalls that cascade into tranquil pools and

Bring on Bragworthy Moments

Royal Caribbean International ® does bold discoveries better than anybody. Only bold imagination could dream up ships like the Oasis Class. Discover an uptown paradise, where seven neighborhoods fill your days and



Spring Break

nights with adventure. Hang ten on the FlowRider ® and take a shortcut across deck on the zip line. See high divers in the AquaTheater, and hit musicals from the stages of Broadway. Step onboard and start exploring. It’s always another destination, always another WOW. 800-205-9812 or Wait, This is Cruising? A distinction awarded by USA Today readers. Carnival Cruise Line ® provides high quality vacation experiences that offer an exceptional variety of onboard activities as well as creative and extensive dining options. Select the perfect trip with choices of itineraries from 3-16 days in length to the most popular destinations including Caribbean, Mexico, Alaska, Hawaii, Europe and more! There is something for everyone on a Carnival ship. Welcome Aboard! 800-794-6225 or Get Packing Packing light is the key for those who travel often. These spring-fling essentials make the well-traveled list every time. Avoid any over weight bag issues with this light-weight stowaway pack from L.L.Bean ® . Weighing just 14 oz., their lightest day pack ever stuffs away into its own small internal pocket, making it the perfect choice for travel.. Adjustable waist belt and sternum strap hold pack secure against your body.Rugged ripstop nylon fabric. Padded shoulder straps and back panel with wicking Air Mesh for all-day comfort.

© Carnival Cruise Line

© Carnival Cruise Line



Spring Break

No matter where

your spring adventures take you, swing into the season with the latest driver technology from

Callaway with combined power of Jailbreak technology and X-Face technology to promote high ball speed and long distance. Find the Callaway Rogue Sub Zero Driver and more at Your Rewards . or call 800-822-1252. Bathing Beauties Celebrate the wild adventures, best moments and magical memories of your social season with the Sephora Collection #Lipstories Lipstick. This is lipstick for real life. A high- pigment, lightweight lipstick that provides full- coverage color in one swipe. So grab a shade or four and take your lipstick outside. Available in 40 shades and three finishes. Here are the stories. Spring Break State of Mind: When you’re ready to Get. Out. Of. Here. these shades will transport you back to being poolside in Puerto Vallarta. Top Down Life: Music’s on, top’s down – these shades were made for road trippin’ with your ride-or- die chicks. Pool O’clock: From poolside hangs to permanent brunch, these bright shades will see you through every summertime situation. Shades with a story. 877-SEPHORA or You love the sun, but be sure to prevent

© Sephora

Lots of pockets, including Two side mesh water- bottle pockets with new loop locks to keep bottles secure. 800-809-7057 or Prepare for your next trip with a custom luggage tag from Shutterfly . Personalized luggage tags let you keep track of your belongings with ease and personal style. They also make a great gift for the jet setter in your life. Visit If you’re travelling all day, here’s a great way to look as good at the arrival gate as you did when you departed earlier in the day. Check out the Sephora Collection Long-Lasting 12 HR Wear Eye Liner. A collection of ultra-pigmented eyeliners to create strong, beautiful lines. This bold range of extended wear eyeliners provides a blast of color that stays put for 12-hours. Create looks like those by professional makeup artists with formulations that are packed with highly concentrated of pigments. The brush's flocked tip is incredibly easy to use, allowing you to draw a line of color that's precise, consistent, and intense – all in a single step. 877-SEPHORA or



Spring Break

sunburn and premature aging with proper care. CVS Health ™ Continuous Spray SPF 15 provides quick and easy UVA/UVB protection in this clear no-rub spray. Specially formulated water-resistant protection in and out of the water! And for your little ones, CVS Babyganics Mineral-Based Sunscreen Lotion (SPF 50+) provides broad spectrum UVA/UVB protection and glides on smooth for effortless application. Non-allergenic and tear free, so it can go on whatever part of your baby the sun's gonna shine. 800-SHOP-CVS or The Thrill of it All One of the most exciting things about traveling is journaling your trip with photos. Do you ever wish you could turn your own digital travel photos into a keepsake travel photo book? Preserve your photos from your favorite family vacation, a monumental birthday cruise, or that once-in-a- lifetime trip abroad, all with unique travel photo books from Shutterfly . Visit Road Trip to the Roadhouse Texas Roadhouse is famous for its hand-cut steaks, fall-off-the-bone ribs, made-from- scratch sides, and fresh-baked bread. They were founded upon providing fresh, quality food for a value, which is why they make their food from scratch, even the bacon bits, croutons and dressings. Come see for yourself why Texas Roadhouse was consecutively voted #1 Steak by Nation’s Restaurant News Consumer Picks Survey in 2015 and 2016. 800-839-7623 or

© CVS Pharmacy

© Shutterfly

© Texas Roadhouse




Don’t miss out on these extra deals with some of our Persona ® merchants!

We are America’s favorite jeans brand, but we’re about more than making great jeans. We’re about making real connections with the people who wear them. We embrace and empower their individuality and celebrate their freedom. We believe every person deserves a pair of jeans that brings out their best self. Find yours (and everything you need to go with it!) in stores, on the app, or at #AEJeans

Lane Bryant ® is the nation’s leading women’s special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique ® intimate apparel.


CharityChoice Gift Cards …when meaningful matters. Support the greater good by choosing CharityChoice donation gift cards. You may designate the funds for up to three charities of your choice, exclusively from our online list of over 250 major charities and many local causes, totaling over 1000 in all. For more information and a complete list of the charities available for selection, visit

Make your one-stop shopping experience for all your clothes, bags, shoes, housewares, beauty and accessories! Plus, enjoy our 365-day return policy, fast & free shipping both ways, and 24-hour customer service! 800-927-7671

Dave & Buster’s is the new mix of FUN. Eat the latest chef-crafted dishes. Drink with friends at one of our bars. Play the hottest interactive games. Watch your favorite teams on game day. You can have it all under one roof. Find your location for fun at

AMC Theatres ® is one of the world’s leading theatrical exhibition companies and welcomes over 200 million moviegoers.


SUMMER 2012 PRING 2018


S O catalog in-store online


Shop now with some of these featured merchants! For a full listing visit

800 rent-a-car Q S Q O* Q S

800-227-7776* Q C Q S Q O 800-395-1001 Q S Q O 800-GO BEYOND® Q S Q O 800-233-7626* Q S Q O 800-274-1815* Q C Q S Q O Q S Q O 800-883-8895 Q S Q O 800-GAP-STYLE* Q S Q O 800-614-HOME* Q S* Q S Q O 800-809-7057 Q C Q S Q O 800-800-5800* Q C Q S Q O 866-886-4731* Q S Q O 800-223-7440 Q S Q O 800-445-6937 Q S Q O* Q S Q O 800-922-5507* Q C Q S Q O 800-977-7970*

888-272-6528* Q S 800-205-9812* Q S Q O Q S Q O* Q S Q O 800-ASK-SALLY* Q S Q O

800-237-4444 Q C Q S Q O 800-794-6225


877-PLACE-USA* Q S Q O 800-733-3532 Q C Q S Q O 800-333-9566* Q S 800-967-6696


800-STAPLES* Q S Q O 800-786-4527 Q S Q O

800-343-0121* Q S Q O 800-MARSHALLS* Q S 800-552-6379*

800-2TJ-MAXX* Q S Q O 888-727-6687* Q S Q O 800-541-2233*

Q C Q S Q O 800-955-3000 Q C Q S Q O 1-800-SHOP CVS* Q S


Q C Q S Q O 800-806-6453 Q S Q O

Q C Q S Q O 800-ZAPPOS1 Q O *Merchant-specific termsandconditionsapply SPRING 2018 33

800-345-5273 Q C Q S Q O Q S




Restaurants: Restaurants often obtain authorization for an amount greater than the total bill (typically 20%) to ensure that card balance is available to cover a gratuity.This common practice could result in a decline, even if the card balance is sufficient to cover the initial purchase. Some restaurants may allow you to pay for your meal with the card and pay the gratuity in cash – or use an additional form of payment.You must consult with the restaurant regarding payment options, such as supplemental payment. Cruise Lines: The card cannot be used with reservations made through a travel agency, travel agent or any other travel intermediary.The card can be used for rates or promotions that are publicly advertised or available to the general public. Corporate, group, negotiated or travel industry discounted rates are not applicable. Make reservations directly at each participating merchant with the telephone number provided. All tickets/ documents must be mailed directly to your address. If you do not have enough funds on the card to pay for your package, you may supplement with a personal credit card. Most credit cards are accepted. The card can be used for prepayment of cruise package only. Ship-board credit, purchases while on board the ship and excursions, do not apply. Rental Car Agencies: The card may only be used for payment of the car rental. When renting a car, the merchant often places a hold on cards in anticipa- tion of your rental. We recommend using a personal credit or charge card when renting a car. Present the reward card when paying the bill at the completion of your rental.The value of the card must cover the total amount due. Supplemental forms of payment may not be accepted. Corporate group, negotiated or industry-discounted rates do not apply. Renter must meet age, driver and credit requirements. Vacation Packages: The card cannot be used with reservations made through a travel agency, travel agent or any other travel intermediary. The card can be used for rates or promotions that are publicly advertised or available to the general public. Corporate, group, negotiated or travel industry discounted rates are not applicable. Make reservations directly at each participating merchant with the telephone number provided. All tickets/documents must be mailed directly to your address. If you do not have enough funds on the card to pay for your package, you may supplement with a personal credit card. Most credit cards are accepted. The card can be used for prepayment of land or land/air packages only.You cannot use the card once your trip has commenced. TRAVEL TERMS & CONDITIONS

BASS PRO SHOPS® The Card cannot be used to purchase firearms and boats. However, the Card can be used to purchase a Bass Pro Shops® Gift Certificate for use at these affiliates. Certificates carry a two (2) year expiration date and cannot be replaced if lost or stolen. To order a Bass Pro Shops Certificate call 800-951-1000. BONTON If the value on the card is not sufficient to cover the total cost of the purchase, you may supplement your payment with cash. You may also use the card to purchase a Bon-Ton Gift Card. The Bon-Ton Gift Card can be purchased at any register, and can be combined with any other form of payment. BROOKS BROTHERS The card cannot be used for purchases at the Brooks Brothers airport locations. THE CHILDREN’S PLACE The Card cannot be used to purchase ecards online. CRACKER BARREL OLD COUNTRY STORE This card cannot be used online. CVS PHARMACY® The Card can only be used for in store purchases. The Card cannot be used for online purchases. GAP/GAPKIDS/BABYGAP The Card cannot be used to purchase ecards online. HOMEGOODS® The Card cannot be used to purchase gift cards online. JCPenney JCPenney is not a sponsor of this promotion and is not affiliated with Program and/or Client Name. The JCPenney name and logo are registered trademarks of © 2016 J.C. Penney Corporation, Inc. LANDS’ END® The Card cannot be used to purchase bulk gift cards. LANE BRYANT® The card can only be used at Lane Bryant retail stores and online, and cannot be used at Lane Bryant Outlet stores or the Lane Bryant Woman catalog. MACY’S The card cannot be used at Stride Rite locations within Macy’s Department Stores. MARSHALLS® The Card cannot be used to purchase gift cards online . McCORMICK & SCHMICK’S The card cannot be used to purchase gift cards online or phone; nor can the card be used for banquet or ca- tering charges. NEIMAN MARCUS® The card cannot be used toward the purchase of gift cards. OUTBACK STEAKHOUSE® The card cannot be used online to purchase gift cards. The Card is only redeemable at restaurant locations. PANERA BREAD® Not all locations accept Discover. POTTERY BARN® The card cannot be used toward the purchase of gift cards. QUALITY REWARD TRAVEL You may use the card for airline tickets on any ARC approved major carrier to any destination world- wide or for travel arrangements not listed in this directory by calling the 800 number on the back of the card Monday – Friday, 7 am-7 pm (CT) and Saturday 8 am-4:30 pm (CT). When making airline reservations, a $35 fee per ticket fee will apply (fees always subject to change). When making reservations beyond airline reservations only (hotel, car, cruise, etc.) there is a $25 non-refundable consultation fee. If reservations are booked, the $25 is applied towards the trip cost, and a non- refundable service fee of 15% is applied to the total trip cost. Once the call is completed, cancellation/change fees will apply. All fees are non-refundable.

REGAL ENTERTAINMENT GROUP Cards may be used only at theatres, and are not valid for web purchases. ROYAL CARIBBEAN INTERNATIONAL® Reservations must be made by calling the toll-free number directly. SAKS FIFTH AVENUE OFF 5TH The Card can only be used at Saks Fifth Avenue OFF 5TH. SANDALS The card may only be used for prepaid packages and cannot be used directly on property. STAPLES® The card cannot be used for corporate contract purchasing. T.J. MAXX® The Card cannot be used to purchase gift cards online. UNDER ARMOUR® When ordering online your balance must be sufficient to cover the total amount plus a $1 pre authorization amount. WILLIAMSSONOMA® The card cannot be used toward the purchase of gift cards.

Using The Card The Card can be used to order online at selected merchants, where online purchasing is noted in the card collateral as a shopping option. Some establishments may have formed business alliances with other companies, which may be advertised on an authorized merchant’s Web site, catalog or through signage in their establishment. The card may only be used at establishments listed in the card collateral materials, including, Web sites, current magazines and promotional materials. The card may not be used at an establishment’s alliance and in all likelihood will decline. Merchants are subject to change. Terms and Conditions apply. For the most up-to-date merchant list and for URGEKƂEOGTEJCPVVGTOUCPFEQPFKVKQPURNGCUGXKUKV or call 800-259-0422 to request a listing by fax. The Card is not supported and cannot DGWUGFQWVUKFGQHVJG7PKVGF5VCVGU&KUVTKEVQH Columbia and Canada.

34 SPRING 2018

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