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PROMOTING OPPORTUNITY (THROUGH SOCIAL MOBILITY)
Company Description in the ‘List of Winners’ preceeding the section, for checking: Aspire Housing Ltd Innovative housing association addressing social disadvantage for its clients in Staffordshire
Aspire Housing Ltd
Realise charity provides environmental improvements and support for young people.
ASPIRE HOUSING is changing lives in North Sta ordshire and Cheshire by creating opportunities for people to grow and thrive. The housing association, based in Newcastle- under-Lyme, is honoured to receive a Queen’s Award for Enterprise in the Promoting Opportunity category, for its work to improve the social mobility of thousands of its customers. The group is innovative in its approach to addressing social disadvantage, delivering much more than just housing. Aspire’s group of companies trains, educates and provides opportunities for people to change their futures. Aspire Housing Chief Executive, Sinèad
Butters, said: “We are passionate about making a di erence in our region, in our neighbourhoods, and to people’s lives. Everyone should have the opportunity to ful l their potential irrespective of their background. “We are clear about our role, we believe
further our social mission.” The acquisition of PM Training enabled Aspire to tackle generations of worklessness and bene t dependency by providing courses, work experience and job opportunities for people. Aspire Housing launched a programme called Aspire 2 Work in 2010. As one of the rst housing associations to o er this service, it resulted in people coming o bene ts, gaining employment and increasing in con dence. Today, this service supports around 300 customers a year. Sinèad added: “It is an honour to be among the rst recipients in the promoting opportunity category. It really is an enormous achievement for Aspire Housing.” PM Training operates an open door policy where all are welcome regardless of educational attainment and background. The majority of learners are 16-18 years old with low levels of education. Many have faced barriers to success such as family breakdown, low aspiration and self- con dence. Despite this, around 70 per cent progress positively, the majority into apprenticeships. This scheme was cited by BIS and OFSTED as a model of best practice. ASPIRE HOUSING LTD Kingsley, The Brampton , Newcastle-Under-Lyme ST5 0QW • Tel: +44 (0)1782 635200 customer-services@aspirehousing.co.uk www.weareaspire.org @AspireHousing @weare_aspire
Above: Apprentices at PM Training gaining work experience and life skills.
Left: Aspire Housing provide opportunities to gain employment and get on the property ladder.
providing a home is a start of a process to support the social mobility of our customers. “In 2008 we took the bold step of acquiring a training business, PM Training, to
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