PP Newsletter. Level Up Your Social Media Game


Level Up Your Social Media Game!

Secrets To The Best Social Media Marketing


Know Your Audience

The first step to improving your social media presence is to get to know your target audience. Do your homework and take time to step into your patient’s shoes. Here are some key things to keep in mind:

• How old is your audience? • What are their likes, hobbies, and interests? • Where do they spend their time online?

Once you have a good picture of who your patients are and what they’re drawn to, you can start planning how to present your practice to them.

Once you’ve established your buyer persona or “patient avatar”, you’ll want to identify which platform is best for your business. For example, if your primary demographic is women, age 40 - 60, they likely spend the majority of their time on Facebook. This would be a great place to start building your social presence! If you want to enhance your B2B relationships and attract more physician referrals, consider using LinkedIn to showcase your services, expertise, and success stories. Choose The Right Platforms

How To Engage Your New Patients LIVE WEBINAR • 2 PM EASTERN Having Trouble Getting Your Patients to Keep Their Appointments?

30 OCT

Hosted by Wesley Taylor, Digital Account Manager

This Event is Open To Clients Only, But Space Is Limited! SAVE YOUR SPOT FOR THE NEXT EVENT AT: PracticePromotions.net/Event

Submit Custom Content Your digital account manager is eager and ready to help you level up your social media game and one of the best ways to help them do their job is by submitting custom content on a monthly basis. Share images of what’s going on in the practice, community involvement, or staff spotlights and your digital account manager can re-purpose to use across the different social platforms you’ve selected! Make sure to have written approval before you submit any photos with patients.

*Social posting is included for our Platinum and Ultimate programs only.

Use Your Social Marketing Dashboard

One of the best ways to grow your online presence is to show up consistently online. Posting once or twice a week is a great start but if you really want to see results, you have to show up OFTEN! Aim for 4-7x per week. We know you’re busy and don’t have time to be fussing with Facebook everyday, which is why we provide full access to our sophisticated Social Marketing Dashboard within the Business Center. You can schedule out an entire month’s worth of posts in one sitting and then not have to think about it again! If you have questions about whether you’re utilizing Social Media to its fullest potential, reach out to your Digital Account Manager to set up a time to speak.

*Social Marketing Dashboard is included for our Platinum and Ultimate programs only.

Devon Brandt: 804.256.3069 Jimmie Lee Jarvis: 804.362.7622 Daniel Serafin: 804.977.0364

Sarah Stafford: 804.593.4143 Alex Strauch: 804.655.0488 Wesley Taylor: 804.510.0535

Daniel Vieth: 804.823.7907 Matt Weston: 804.510.0584


CONNECT WITH Neil Trickett, PT Practice Promotions 3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners Practice Promotions Physical Therapy Marketing

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