Once you’ve established your buyer persona or “patient avatar”, you’ll want to identify which platform is best for your business. For example, if your primary demographic is women, age 40 - 60, they likely spend the majority of their time on Facebook. This would be a great place to start building your social presence! If you want to enhance your B2B relationships and attract more physician referrals, consider using LinkedIn to showcase your services, expertise, and success stories. Choose The Right Platforms
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