2025 SaaS Benchmarks Report

2025 SaaS Benchmarks Report by High Alpha

Contents

Introduction

Executive Summary

AI-Driven Market Rebound

Growth & Efficiency

SaaS Metrics & Trends

People

Founder Insights

Closing

Engineering Tops the List of AI-Driven Headcount Reductions

PERCENT OF COMPANIES REDUCING HEADCOUNT DUE TO AI BY FUNCTIONAL AREA Over One Fourth of Respondents Decreased Headcount in Engineering, CS & Support, and Marketing

Engineering headcount reductions due to AI are significantly higher than any other department. Back office functions like Finance, HR, and IT have been less impacted by reductions at this point. Early AI products focused on coding, customer support, and content generation likely contribute significantly to driving headcount reductions in the top three functional areas: engineering, customer success & support, and marketing. ! INSIGHTS

Engineering

42%

CS & Support

27%

Marketing

26%

Product

17%

Operations

16%

15%

Sales

12%

Finance

12%

HR & Recruiting

Department categories add up to more than 100% as respondents could select multiple choices.

9%

IT

Source: 2025 SaaS Benchmarks Report by High Alpha

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