2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
GTM Top Concern for Founders But AI Strategy Is Closing the Gap
TOP CONCERNS FOR FOUNDERS AI Strategy Increased From 10% to 23% Year Over Year, the Largest Increase of Any Category
! Change From 2024
64% ! 12% 34% ! 15% 27% ! 9% 25% ! 4% 23% ! 13% 21% ! 7% 21% ! 4% 18% ! 5% 13% ! 5% 11% ! 3% 8% ! 4%
Go-to-Market Execution Product Execution Hiring the Best Talent Fundraising AI Strategy Burning Too Much Cash Competition Don't Have the Right Talent Changing Customer Needs Hiring Too Fast Exit Strategy Hiring AI Talent Board Management
! INSIGHTS
Go-to-market execution remains a top concern for founders as does product execution, but both declined double-digits year-over-year. AI strategy has become more top-of- mind than ever, with the battle for the best talent also gaining momentum. Hiring the best talent and hiring AI talent garnered a total of 33% of founder responses, which would have placed it a close third on the list — perhaps driven by a need to attract scarce but strong AI talent to organizations focused on winning the AI race in their respective markets. Categories add up to more than 100% as respondents could select multiple choices.
6% New 5% New
Source: 2025 SaaS Benchmarks Report by High Alpha
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