Impact Church Branding & Marketing Strategic Articulation

BRANDING & MARKETING

STRATEGIC ARTICULATION MAP

VISION What we want to see

Growth in Impact’s attendance, diversity, engagement and community partnerships

HEADLINE INDICATORS How we will know we’ve done it

Attendance • Worship Attendees • Non-Worship Events • Small Group • Online

PURPOSE What we will do

Craft and communicate the Impact story in awaythat creates awareness and drives engagement for newand current attendees.

VISION SNAPSHOTS When we want to see it

2018 START SMALL*

2020 SCALE FAST*

2022 THINK BIG*

DIFFERENTIATORS What we must do differently going forward

Focus marketing on growth and shift from serve to consult

Build Impact brand through spiritual growth and leadership brands

Meet Impactors where they are

STRATEGIC PRIORITIES* What’s most important to us

Build brand with emphasis on spiritual growth, engagement and development

Targeted and intentional Growth Initiatives

Intentionally stimulate word of mouth

Shift and connect teams marketing efforts

* Look inside >>

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