REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATI…

The principles of regeneration

REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE

Reminder : what is regeneration ? Full document (here) PLAN OF THIS TREND REPORT PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE WE ARE ALIVE 0- TOWARDS REGENERATION 1- HEALTHY SOILS, HEALTHY PLANET 2-BOOSTED NUTRIENT DENSITY 3- SUPER AGRICULTURE FOR SUPER POWERFUL FOOD 4- REGENERATING GUT LIFE 5- HOLISTIC (LIVELY) HEALTH 6- FOOD AS A LUXURY TREAT ! BONUS : THE REGENERATIVE BUSINESS MODEL Reminder : The regenerative business model canvas in agriculture. Full document (here)

WE ARE ALIVE

Predation Regeneration Our ambition : a collective mental model shift

Our vision

The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.

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OUR APPROACH: POPULAR ECOLOGY

SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature

TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.

INNOVATION

Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.

Our workshops

1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE

The purpose of our workshops

● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.

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Towards regeneration Full document (here)

The urgency of regeneration

Planetary boundaries have already been crossed for biodiversity and land change.

THE NEGATIVE IMPACT OF INTENSIVE AGRICULTURE ON SOILS

Growing food through intensive industrial methods has devastated our soils. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate (source)

A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).

THE STATE OF BIODIVERSITY

At least 10,000 species are going extinct every year. Addressing the long-term consequences of biodiversity loss through the lens of this level is critical in fighting to work against species extinction for global health.

This map (NatureMap Explorer) focuses on the Global and Ecoregion levels of Biodiversity. Many others are available, including the World Database of Key Biodiversity Areas and the Global Forest Watch map.

THE URGENCY OF REGENERATION

It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities (its not greenwashing it’s just maths)

Note from Nous Sommes vivants on “the living” HERE

REGENERATIVE AGRICULTURE GAINING MOMENTUM IN THE MEDIA

Regeneration.org (book)

Regeneration mission (documentary)

Apricot Lane Farms, Farm and documentary

FARMERS ARE GOING REGENERATIVE

The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/

WHAT IS REGENERATIVE AGRICULTURE ?

There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture

Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.

WHAT IS REGENERATIVE AGRICULTURE ? “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020. “Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil

biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational

Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources

to reverse desertification and achieve economic, environmental and social benefits thereby Source

Regenerative agriculture practices

Regenerative agriculture is a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil, animals, labor and farmers. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations.

REGENERATION IMPROVES SOIL CAPABILITIES

ALL POSITIVE IMPACTS OF REGENERATIVE AGRICULTURE The benefits of regenerative agriculture include:

● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.

REGENERATION IMPROVES ECOSYSTEMS BIOCAPACITIES

INVESTING IN REGENERATION BEYOND SUSTAINABILITY Instead of fixing problems, investors focus on generating new potential — novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.

1- HEALTHY SOILS, HEALTHY PLANET 2-BOOSTED NUTRIENT DENSITY 3- SUPER AGRICULTURE FOR SUPER POWERFUL FOOD

4- REGENERATING GUT LIFE 5- HOLISTIC (LIVELY) HEALTH 6- FOOD AS A LUXURY TREAT !

1- HEALTHY SOILS, HEALTHY PLANET It is estimated that 95% of our food is directly or indirectly produced on our soils. Healthy soils are the foundation of the food system. (source) Our soils are the basis for agriculture and the medium in which nearly all food-producing plants grow. Healthy soils produce healthy crops that in turn nourish people and animals. Indeed, soil quality is directly linked to food quality and quantity.

As consumers increasingly recognize t he impact their food choices have on their own health as well as that of the planet, Simple Mills has become a staple in millions of American households. “ I became interested in regenerative agriculture and how we can use food as a force for both human and planetary health ”. Katlin Smith, founder of Simple Mills. Simple Mills crackers, cookies, bars and baking mixes are sold in more than 28,000 natural and conventional stores across the country. Source

HUMAN HEALTH CAN’T TRULY EXIST WITHOUT CONSIDERING THE HEALTH OF OUR PLANET.

“We can’t ignore the impact that planet health has on our personal health. A striking example is the link between soil health and food health. A depletion of nutrients in soil, results in a lack of nutrients in our food, along with lower crop yields, less biodiversity, carbon sequestration and so on. Research like this has sparked our passion for regenerative agriculture and propelled our sustainability journey. We know it won’t happen overnight, but we’re committed to this journey and its essential role in helping you thrive”. Source

HEALTHY SOIL = HEALTHY FOOD = HEALTHY BEINGS. IT’S REALLY THAT SIMPLE!

The fruit in their Regeneratively Farmed®, organic, biodynamic apple sauce is seasonally grown and handpicked from orchards that have been growing organic fruit for over 30 years. They select only naturally sweet seasonal varieties eliminating the need for added sweeteners. White Leaf Provisions believes that healthy food starts with healthy soil. “The health of the planet and the health of our communities are linked. Keith Rowe of White Leaf Provisions. source

NOURISHING THE WORLD FROM THE ROOTS

“We’re working towards building a healthier world, and we’re driven by the belief that the health of the soil itself is the starting point of all things good, for the health of people and the planet”Andy Dahlen, CEO at MegaFood.

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INTENSE FLAVORS FROM NUTRIENT DENSE FARMING Their teas are from the world's first (and currently only) Regenerative Organic Certified tea farm, located on Jeju Island. Their tea trees were grown by planting actual seeds on their Jeju farm rather than transplanted trees, resulting in much deeper roots. Deeper roots means better absorption of nutrients and water, producing stronger, healthier trees. The flavors resulting from this unique South Korean terroir are amplified by an excellent nutrient dense profile thanks to regenerative farming. Source

2- BOOSTED NUTRIENT DENSITY Nutrient density, functionally, describes higher levels of nutrients and beneficial secondary plant metabolites per unit of volume. Nutrient dense food is virtually the opposite of ‘empty calories’. One well cited study by Donald Davis found that the average nutrient content of most vegetables and fruits have declined dramatically over the past 50–70 years. As the Bionutrient Food Association states, “The problem is, we now live in a world where natural foods, can be nutrient poor. Even organic and local foods can be low in nutrition, depending on the growing practices, season and seed.”

NUTRIENT-DENSE CHIA AND BAOBAB Patagonia Provisions bars are the perfect source of convenient, tasty, nutritious energy on the fly. Patagonia Provisions' Organic Inca Berry & Almond Bar is just organic fruit, nuts, seeds, and juice in a portable, chunky, chewy bar. No artificial sweeteners, corn syrup, preservatives, coloring, chemical supplements, MSG or GMO ingredients. Unwrap a delicious bite of natural energy, with serious superfood boosts of chia and baobab providing a good dose of antioxidants, potassium and Omega-3s. Source

MORE PROTEINS Bluebird whole grain is nutty ancient whole grain flour milled to order for optimum flavor, nutrition, and performance. High in protein (over 16% protein) and micronutrients. “We want to preserve the inherent qualities of our ancient wheat to deliver the highest nutrient-dense foods to our customers”. source

QUALITY PROTEIN FROM NUTRIENT-DENSE SACHA INCHI NUTS CHi Foods has launched the World’s First Certified Organic and Regenerative, Plant-based Pork Products made from nutrient-dense Sacha Inchi nuts. “ We’re speaking to people who care about whole foods, who care about their health and the wellbeing of the planet, and who want to be able to eat plant-based products without compromise,” stated Tucker. Complete Protein: CHi packs 11g of high quality protein . Source

NUTRIENT-DENSE POULTRY

While increasing the nutrient density of soil—a much-needed outcome for perpetual loss with every generation that passes due to commercial farming and other non-regenerative practices—it also increases the nutrient density of the chicken. Pasturebird's chicken is nutritionally superior with three times more omega-3s, 50% more vitamins A and E, six times more glutathione, four times more ATP, three times higher in NADH, 50% more creatine, and eight times more adenylic acid. source

NUTRIENT DENSE EGGS

New barn organics pastures are covered with soil-building plants such as clover, milkweed, dewberry bushes, and a handful of grass species like oats and rye. They encourage the growth of native wildflowers to support pollinators. These plants also help to build the soils beneath them, sequestering carbon and increasing healthy soil matter. Grass-fed whole milk have 147 percent more omega-3 fatty acids than conventional milk , Source

NUTRIENT-DENSE SUPPLEMENTS THAT IMPROVE THE HEALTH OF BODY AND PLANET.

True Grace : regenerating nutrition from the ground up. Their mission is to provide nutrient-dense products that regenerate the health and well-being of people and planet. “We see a clear connection between the health of our soil, our personal health and the planet, and more research is needed to scientifically validate this”. Source

3- SUPER AGRICULTURE FOR SUPER POWERFUL FOOD Nutritionally speaking, there is no such thing as a superfood. Though many foods could be described as super, it’s important to understand that there is no single food that holds the key to good health or disease prevention. The food industry bestows the superfood label on nutrient-rich foods with a supposed capacity to positively affect health.

LUPIN SUPER PROTEINS ARE SUPER NUTRITIOUS

Perth-based Wide Open Agriculture (WOA) has worked with Curtin University and recently opened a processing facility to turn the legume into protein powder. Lupins contain roughly 40% protein, and scientists say the beans have the nutritional bonafides to make it as a superfood. Buntine farmer Stuart McAlpine grows lupins regeneratively — a practice based around supporting soil biology and minimising the use of modern pesticides and chemicals. With a strong focus on building carbon in the soil and using less artificial inputs, Stuart’s approach blends the best of both worlds to allow plants to interface with soil biology creating healthier plants and also building natural capital assets. source

MORINGA OLEIFERA LEAF IMMENSE NUTRITIONAL VALUE

Moringa oleifera leaves contain a high protein content and can be considered a source of protein in food systems. Every part of the Moringa tree is beneficial to human health. Studies have indicated that the leaves have immense nutritional value. As such, the leaves have been used to combat malnutrition, especially among infants and nursing mothers. source

Açaï is known for its unparalleled anti-oxidant action. Awi Superfoods is a food-for-good tech company that promotes regenerative nutrition spanning agroforestry and biofactories.. “Our team ventures into different regions of Brazil to select natural ingredients with high nutritional power, offering superfoods with more flavor and energy” Derek Brett Gallo “We believe in human health and forest regeneration as a way to generate true global transformation!!!” SOURCE

Bambara groundnuts are rich in protein with many minerals and vitamins making it an excellent alternative for people who have lactose intolerance or those looking to change their diet.

It is a hardy little legume with the ability to grow in poor soil conditions without needing fertilizers, or pesticides. It can hold nitrogen in the soil and leave long roots in the ground – introducing organic matter back into soils and building a beautiful underground root system conducive to soil restoration. source

HIGH ANTIOXIDANT ORGANIC COFFEE CRAFTED FOR HEALTH

Purity tests their coffee to ensure that it is always free of mold, mycotoxins, and pesticide free. Coffee is one of the healthiest foods in the Western diet. Much of these benefits are thanks to antioxidants called chlorogenic acids, or CGAs. These compounds fight the inflammation that can lead to heart disease, type 2 diabetes, metabolic syndrome, and all kinds of other life-threatening conditions. source

DAILY PLANT POWER FOOD TO PREVENT DISEASES*.

Navitas Organic Essential Superfood combine the heaviest hitters in the superfood world to bring you plant-based complete proteins, digestive support and antioxidants in one easy-to-use mix. NAVITAS superfood powders are full of antioxidants. Committed to creating a healthier world through regenerative organic farming and plant-forward lifestyles. Perfect for blending with smoothies, yogurt or cereals, and even in baking. Source

*Immune, Stress Reduction, Balanced Energy

SMOOTCH IS PEOPLE + PLANET POSITIVE.

Smootch is a new kind of plant-based sports drinks made in the USA with regenerative oats. Partnering with local farms in Maine. “We partnered with regenerative farmers and created a delicious, plant-powered drink from regenerative oats. The oats provide sustained energy and soluble fiber to support active lifestyles. Because they take longer to digest, rolled oats provide that coveted sustained energy. source

ENRICH DISHES WITH A NERVOUS SYSTEM BOOST 100% Lion’s Mane (Hericium erinaceus) fruiting body. No fillers, no additives, no mycelium on grain or myceliated brown rice - just whole mushrooms, grown with supreme quality standards. Delicious and nutrient-dense, ready to get in your soups, smoothies, broths, teas, and beyond. Research studies suggest benefits in overall cognitive health.

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GHEE CELL-REGENERATING AND REJUVENATING EFFECT

Ghee is called the elixir of life because it has a cell-regenerating and rejuvenating effect. A Japanese study found that Ghee neutralizes free oxygen radicals – oxygen molecules with unpaired electrons that damage cells and cause aging – 500 times more effectively than vitamins A, E, and C. In addition, Ghee promotes the formation of Ojas , the subtlest end product of digestion, in the body’s cells. Thereby it ensures a healthy metabolism and a strong immune system. “Our fully traceable organic avocados are sourced directly from over 35,000 cooperative farmers. We help communities access further education and greater well-being, while offsetting carbon emissions with regenerative practices”. source

4- REGENERATING GUT LIFE The modern American diet is shown to diminish healthy probiotic populations in the gut, modern farming practices have decimated key microorganisms needed to maintain soil health and nutrient levels.

MEDICINE FOR YOU AND YOUR MICROBIOME.

Snacktivist products are designed with nature in mind, from the soil the plants are grown to how these superfoods, ancient grains, and legumes affect your body and your microbiome. They believe that food can be medicine for us and our microbiome. They are determined to bring Ethnobotany back to the food system and make everyday foods part of a healthcare regimen. source

LIVE BACTERIA + COLD PRESSED APPLE JUICE. This Kombucha is a fermented tea delivering up to 5 BILLION live probiotics to the gut made by combining loose leaf green tea with a culture of live bacteria + cold pressed apple juice. Reorganics fermented products are products that make you feel good; connected to the cycles of nature; made from nutrient-rich produce from local growers using principles that regenerate the soil, and not deplete it. Reorganics keep all their products raw. This means they won’t be pasteurised, filtered or had any additives added to them.

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LIVE CULTURES FOR THE GUT

Rowdy Belly® kombucha was inspired by an ancient Ayurvedic recipe carefully crafted to support digestion. This brew works wonders at a deeper level than taste buds alone. Down in your belly. Where all the good stuff happens. They are committed to supporting the plants, processes, people and communities following the principles of regenerative agriculture. “Regenerative agriculture is nothing short of rowdy, and it perfectly reflects our Healthy Systems philosophy”.

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FEEDING BODY’S MICROBIOME. "My journey into health began over 30 years ago when I discovered enzymes for ongoing digestive difficulty. Something as simple and fundamental as enzymes changed my very being and redirected my life’s mission to offering people strategies for lifelong wellness, prevention, regeneration and longevity. Organic Traditions grew out of this desire to nourish people with the most nutrient dense superfoods on the planet. - Jerry Zeifman, Founder of Organic Traditions

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SUPPORTING DIGESTIVE HEALTH Our gut microbiome plays a critical role in supporting your immune system, mood regularity, heart health & more! “39,000,000,000 microorganisms live in and on our body, and account for up to 3% of our body mass. They're such a large part of you – get to know them better!” Kefir Soda is a sparkling probiotic water made with raw heritage tibicos (also called water kefir grains) from a cactus plant. It’s naturally carbonated, low in sugar, and full of beneficial bacteria, digestive enzymes and detoxifying acids. source

A2 milk from Alexander farm has proven to be better for gut health and digestive system, especially for folks who have experienced forms of lactose intolerance. Alec’s has committed to working with sourcing partners that have strong regenerative bonafides and made regenerative the focal point of a recent rebranding process. “Dairy better for the environment and better for you is the next new cool thing,” Alec

claims. Source

“Health has always been our central focus; and it begins with the soil. Our year-round green grasses are a product of well nurtured soil, where we cultivate a teeming mecca of microorganisms that not only make our pastures healthy and resilient, but result in the form of delicious, nutrient-dense organic milk and eggs” . source

MICRO ORGANISMS CAN HAVE BIOLOGIC ACTIVITY IN THE HOST When we want to achieve the most nourishing food outcomes, we need to maximize nutrients, while minimizing anti-nutrients, toxins, and agricultural pollutants. In general, fermenting foods increases the nutrient content and the bioavailability of nutrients, decreases anti-nutrients (phytic acid, lectins, oxalic acid, tannins), toxins (heavy metals and mycotoxins), and agricultural pollutants (glyphosate and other herbicides, pesticides, fungicides, and fumigants). Glyphosate, for example, is reduced by 65% in sauerkraut compared to pre-fermentation levels on the cabbage according to one lab we talked to. “There are other potential health benefits we plan to study as well. For example, post-biotics: “non-viable bacterial products or metabolic products from microorganisms that have biologic activity in the host.” Tim Richards philosopher foods source

PRESERVING PLANTS EFFECTIVENESS Proactive solutions with scientifically-backed ingredients. The folks at Lumen are all about "farm-to-bottle hemp" in their certified organic, cold-pressed hemp juice shots. This is the only fresh Immune support shot that also includes curcumin extract, the active compound in turmeric that is normally lost in juicing. By using regenerative farming practices, it's helping to rebuild soil richness and ensure the healthiest plants possible make it into the bottle. SOURCE

PRESERVING WHAT MAKES INGREDIENTS NATURALLY HEALTHY THROUGHOUT THE PROCESS When gut microbes consume fibre, they produce short-chain fatty acids (SCFAs), such as Acetate, Propionate and Butyrate. It is these SCFAs that have beneficial health properties.“Most beets in processing, like 20% to 30% of them, get wasted,” Mr. Mourad said. “We’re using the peel and the top and the bottom. It’s good for the consumer, they’re getting more fiber and nutrition, and there’s less waste.” THEO's chefs up new veggie-forward foods that deliver on both amazing flavor and nutrition. SOURCE

5- HOLISTIC (JOYFUL) HEALTH Holistic health is a means of measuring our current state of health that takes into account the whole person in mind, body, and spirit. Through complimentary and alternative healthcare practices that blend with western medicine, a holistic health approach to healthcare enables us to support our health from the perspective of our whole body system, versus treating one symptoms at a time.

LEAVING THE RATIONAL ROUTE AND USING MORE EMOTIONAL ARGUMENTS

When DAILY HARVEST invests in preserving the health of soil, it helps to preserve biodiverse ecosystems, which in turn have the power to reverse climate change and protect fertile land for future generations. And future, future generations. Regenerative farming has deep roots — it goes far beyond just organic fruits + veggies. source

IT’ ALL ABOUT CARING - FOR YOU - OTHERS - NATURE…

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IT’ ALL ABOUT HOLISTIC HEALTH

“We are all about peace, love and harmonious ecosystems, but seriously, supporting these practices should not only make you feel warm and fuzzy, but it’s actually crucial for our future”. Love lil bucks source

Good for your health. Good for the planet's health. Yet here in the US, 80% of the population doesn’t eat enough of them. We're doing our part by turning chickpeas into the foods we all love most. Their products are nutrient-dense, good for the planet, AND super delicious? source PLANT FORWARD FUN FOOD

MORE ROBUST FLAVORS

Regeneratively grown, sun ripened and hand picked at the peak of perfection, the impact of Big Picture Foods extends far beyond delicious and nutritious. Big Picture Foods works with small farms committed to practicing regenerative agriculture. This process goes beyond organic to build and maintain healthy soil. Not only is it better for the land and the farmer - it creates nutrient rich foods that deliver more robust flavors. source

COMPLEX DELICIOUSNESS

UNION makes revolutionary whole earth snacks that bring together cutting-edge, whole food plant and animal ingredients, globally-inspired flavors and above all, an awareness of where food comes from. Their multi-texture, nutrient-dense snacks provide balanced nutrition with unique, complex deliciousness.

The principles of regeneration

ALIM density

6- FOOD AS A LUXURY TREAT !

Because of the inflation some shoppers stung by high prices are cutting back on everyday goods so they can still treat themselves. Is regenerative agriculture going to further push the prices up ? Justify the high prices ?

BLACK BELUGA LENTILS® HAVE AN AMAZING 24% PROTEIN CONTENT

David and his three fellow organic farmers, Bud Barta, Jim Barngrover, and Tom Hastings wanted to build soil health. Soil organic matter, an indicator of soil health, had been 5-7% when Montana was native prairie but after many years of growing wheat, that number had fallen to 1.5%. To keep their business going, the farmers turned to growing organic lentils for food, which no one else in Montana was doing. Protein-rich lentils have been a food source for thousands of years. Lentils are drought-resistant, making them an ideal crop to grow in Montana’s dry climate. As a legume, lentils take nitrogen from the atmosphere and convert it to a nutrient source in the soil to feed crops grown after them. When grown in rotation with other crops, lentils also help to control weeds, reducing the need for chemical herbicides. Timeless Food is known worldwide for the continued mission to care for the soil, rural communities and the planet. source

SpudLove Recognized by Whole Foods for Regenerative Agriculture Practices and Award Winner

SOURCING THE HIGHEST QUALITY HONEYCOMB

“The elegance of honeycomb is that product quality is intimately linked to the ecosystem it comes from. I cannot think of another product that has such a tie to its source”. The Regenerative Honeycomb Continuum standards are divided into three categories: degenerative, sustainable, and regenerative. They don’t accept honeycomb produced with degenerative or sustainable methods. source

SpudLove Recognized by Whole Foods for Regenerative Agriculture Practices and Award Winner

CONSIDER PASTURES LUXURY EGGS

Move over Faberge Eggs, there’s a new luxury egg in town, and it's edible! Consider Pastures raises the bar immensely with its premium, elegant branding. Source

EAT BETTER, EAT BISON

Chef Aprile loves to work with local, sustainable & Canadian products, like Noble Premium Bison, a meat protein that's grass raised without added hormones or antibiotics.The price for bison is slightly higher than beef for a few good reasons. Bison are not farmed on the same massive scale as cattle and are considered more of a specialty item than a commodity.

EAT BETTER, EAT BISON

Bonus : the regenerative business model canvas. Full document (here)

THE REGENERATIVE BUSINESS MODEL

(V5)

THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024

WORLD’S LARGEST COMPANIES DEPEND ON NATURE

S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE

COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE

ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION

CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL

REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.

4 INNOVATION PATHS

SOBRIETY

REGENERATION

Living LESS from nature

Living PROSPEROUSLY connected with Nature

ANTHROPOCENTRISUM BIOCENTRISUME

PLURICENTRISUM ECOCENTRISUM

INTÉGRATION

SEGREGATION

DEGROWTH

ADAPTATION

Living in nature without overwhelming stuff

Living with nature in a SUSTAINABLE way

THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source

THE BUSINESS MODEL CANVAS IN USE

INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS

THE BUSINESS MODEL CANVAS

SEGREGATION

NON PROFIT BUSINESS MODEL CANVAS

THE SUSTAINABLE BUSINESS MODEL CANVAS

GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY

However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source

LIVING BEINGS CAPABILITIES

N ATURAL RESSOURCES

THE REGENERATIVE BUSINESS MODEL

Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .

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THE REGENERATIVE BUSINESS MODEL WORKSHOPS

20K euros

Workshop 1 – Understanding the degenerative value chain

Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s

You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/

February 2024 workshop RUNGIS & CO

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JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS

You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/

Jérémy Dumont, strategic planner and founder of we are alive. Paris France

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