Ready
Collect event stories to understand change
introduce new ways of working to improve event outcomes. D iverse and disaggregated: Involve as many people and groups as possible in the Collaboration Kick-Off . Monitoring and evaluation should reflect different forms of involvement and acknowledge community characteristics. Think SMART when reviewing objectives and indicator measures The SMART framework provides a helpful guide when developing a monitoring and evaluation plan for a big event: S pecific: Is the objective or indicator measure sufficiently detailed to measure the impact? M easurable: Can you use indicator measures , event stories or both? A chievable: Has the delivery been designed using the EAST framework (Easy, Accessible, Social and Timely action)? R elevant: Does the objective benefit the community? T ime-bound: Can the indicator be used in the short, medium and long-term to ensure Social Buzz and social afterglow are examined?
Event stories capture personal event experiences that cannot be recorded using indicator measures . Enabling local people to tell their event stories is a simple yet powerful way of understanding why change has (or may not have) occurred. For some contexts, event stories alone may be the most powerful way of understanding event insight. How Think SPICED to develop objectives and indicator measures collaboratively S ubjective: Involve local people such as Community Explorers in the development of objective s and indicator measures . The Gameplan Social Impact Monitoring Tool Template provides a helpful introduction to this. P articipatory : Get the right people at Collaboration Kick-Off to agree on the social impact objectives. This builds relationships for successful collaboration. I nterpreted and communicable: Ensure objectives and indicator measures are understood from the start. This is important for delivering the Community Engagement Planning Hand . C ross-checked and compared: Follow a consistent approach that is informed and reviewed. Indicator measures can then be compared before, during and after each event, and repeated in the future. E mpowering: Use the Collaboration Kick-Off to signal the possibilities for change. Generating Social Buzz kickstarts collaboration and helps
Think stories to reveal the whole picture
Include event stories from local people as part of the monitoring and evaluation plan. Combining indicator measures and event stories helps community and individual experiences to be understood. Event stories can be captured creatively in many ways such as: interviews; social media videos and posts; visitor books; poems; and visual or performance art pieces. All are a great way to maintain social afterglow following a big event.
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