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How ‘Get people talking’ and encourage community ownership Community events are an excellent way to promote community cohesion and local pride. Get people talking about the event by co- creating activities and experiences during the planning process. Empower communities to initiate ideas and work independently on things that matter to them. Community Explorers can be very helpful in ensuring that events and activities reflect the priorities and vision of the local community.
Capture the buzz
When people attend an event, they want to experience something new. Community engagement and loyalty are more likely to be sustained when communities can experience different types of events, known as an event portfolio . Remember, people attend events for different reasons and will be motivated by What’s On in the Fans, Friends and Taster Zones and Physical Activity Hubs . Sports fans likely attend for the sport aspects while social attendees attend for non-sport reasons, such as supporting the interests of a family member or friend. Consider using the range of Social Impact Monitoring Tools to capture Social Buzz .
Plan for the buzz
Turn Social Buzz into social afterglow
Develop a Community Engagement Planning Hand to build relationships and support engagement. Community engagement is often focused more around community celebration, with less active participation in the big event itself. Therefore, use the event to create spontaneous engagements through, for example, tailored activation tasters and further opportunities for habit stacking . These may include fan zones and Physical Activity Hubs in prominent and accessible places, such as clubs and schools.
Proper Thank Yous combined with a well thought out Collaboration Kick-On strategy are some of the best ways to convert Social Buzz to social afterglow. Event mementos and images are also highly effective tools to build relationships, encourage further engagement and word-of-mouth. It is important for event planners to create an exciting environment for attendees with opportunities to capture the moment, so it can be re-lived and shared. Use social media and other communication channels to remind attendees about their experiences. Further maintain Social Buzz by sharing future opportunities for engagement through an event portfolio and Collaboration Kick-On strategy.
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