Surprisingly, fewer respondents (71%) felt younger generations are influencing an increased emphasis on the “experience” (71%) and creativity (31%) of an event than in 2019 (80% and 55% respectively). As discussed above, four in five respondents agree that experience creation is a greater priority when planning events post- pandemic. This may suggest that the lasting impact of the pandemic, such as the rise if remote and hybrid working, has replaced the influx of younger generations as the primary driving force of this emphasis on creative experiences.
17
IACConline.org
Made with FlippingBook interactive PDF creator