FROM PRACTICE TO PLATFORM Rewriting the Online Sales Counselor Playbook
Written by: Leah Fellows | Blue Gypsy Inc.
For nearly 20 years, I’ve worked at the intersection of online sales, customer experience, and builder success. What began by accident grew into a national consultancy. Today, Blue Gypsy Inc. (BGI) partners with builders across the country to build and sustain high- performing online sales programs that truly connect with buyers. At BGI, we don’t just teach follow-up. We help companies attract the right prospects, empower the right people to guide them, and engage with purpose. You can have the most beautiful homes but without the right people guiding the buyer journey you risk missing the connection, the trust, and ultimately, the sale.
“We don’t just build programs. We build people.”
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2026 INTERNATIONAL BUILDERS SHOW EDITION
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