Jake Ardley linkedin.com/in/jakeardley
Cat Askew linkedin.com/in/catherine-askew
■ Career history: Implementation and Transformation Manager, McKinsey & Company, UK Strategy Manager and Project Lead, Zapp, UK Regional Manager, EVRi, UK Corps Adjutant, The Royal Logistic Corps (British Army), UK
■ Career history: Manager - Aftersales Digital Marketing, AGCO Corporation, UK Customer Loyalty and CRM Manager, AGCO Corporation, UK Merchandising Specialist, AGCO Corporation, UK Account Manager & System Development, Abstract Design, UK ■ Education highlights: Executive MBA, Warwick Business School, UK Level 4 Certificate, Professional Marketing, Chartered Institute of Marketing, UK BA (Hons), Graphic Design and Illustration, Coventry University, UK
■ Education highlights: Executive MBA, Warwick Business School, UK
BSc (Hons), Logistics Management, University of Lincoln, UK Regular Commissioning Course, Royal Military Academy Sandhurst, UK
■ Nationality: British
■ Nationality: British
■ Languages:
English (native)
■ Languages:
English (native)
■ Career achievements: Oversaw the project for a new workforce management system implementation (circa £500,000). Required data gathering, development of APIs, training requirements, and change management across the organisation of more than 1,000 staff. Reduced salary costs by 20%. Developed the process to assure technical documentation for over 1,000 newly procured medical devices during Covid for the NHS. Managed an inter-organisational team of consultants and government regulators to free over 3,000 pallet locations, increasing ‘assured’ medical devices by circa 12%. Led the redesign of the Army Training Centre’s rehabilitation training plan, focusing on delivery of clinical and soft skills, resulting in over £1 million saved in Ministry of Defence training costs and increased recruit retention by 8%.
■ Career achievements: Restructured an established team to allow for inline
promotions that supported corporate employee retention goals and improved team motivation. Secured the first Digital Marketing Analyst role in the region to expand the team’s skillset and improve the service to stakeholders. Nominated by popular vote by senior management to lead a global strategic initiative, leveraging telematics data to improve customer loyalty and take rate of connected solutions. Four use cases were piloted in 2022, with continued sponsorship from senior management in 2023. Redesigned analysis and KPI measurements that better aligned with business objectives and assured transparency around ROI. Click-through rate on campaigns more than doubled and internal PR for the team vastly improved, resulting in a budget increase of 450% over 18 months.
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