THE GOOD K I ND OF GOSS I P How to Cultivate Valuable Customer Reviews
2. OFFER INCENTIVES Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize. 3. ASK THE RIGHT QUESTIONS Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. RESPOND, RESPOND, RESPOND The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
1. DIVERSIFY YOUR PLATFORMS Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted source of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use.
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the world wide web in search of reviews, you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the glowing reviews that help close deals?
Does Google have another update planned? Nobody can say for sure. However, if the last several years are anything to go by, we believe another update is eventually certain. When it comes, you need to make sure your firm’s website is NOT one of those that Google snuffs out. How? By staying ahead of the curve and making sure that your firm’s website is always compliant with Google’s recommended best practices. You can do this by running through a simple 94-point checklist we have prepared. This checklist is something we run on every new website we create. ...continued from page 4 KEEP THIS 94-POINT CHECKLIST ON YOUR DESK
It ensures that, from Google’s point of view, every part of the website is kosher. (We keep a constant eye on Google’s ever-changing recommendations, and we update this checklist any time something changes.) Do you have a copy of this checklist? If not, we recommend you
visit the link below and request one. It will be emailed to you immediately, so you can run through it today.
Speakeasy. marketing/ checklist
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