The Newsletter Pro August 2018

#120 in the 2015 and #343 in the 2016 INC. 500 | 2016, 2017, & 2018 Best Place to Work in Idaho | Marketer of the Year | 24K Club Winner

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When Business Slows Down, You Have 2 Choices

PAGE 4 The Best Investment for My Marketing Dollars The Simple Method for Creating Killer Lead Magnets! Making a Business ‘Great by Choice’ PAGE 6 Are You Your Own Worst Enemy? A Killer Idea Starter for Your Content PAGE 7 Get to Know Lo Stopher PAGE 8 What Do You Get When You Go Brandless?

WHY YOUR MARKETING CAMPAIGN ISN’T WORKING LIKE IT USED TO AND WHAT TO DO ABOUT IT!

I have good news and bad news. Let’s start with the good news: The economy is rocking. For most, this will mean easy sales, more money, less stress, and more cool toys. Although the economy being good overall is great news because it allows customers and prospects to prosper and spend more money (especially on elective and luxury items), not all the news is positive. You may have noticed that it is getting more difficult to hire people, and when you are hiring, you may even have to increase what you’re paying to get quality applicants.

have a pulse, you have one. It may be a crap job, but you have one, and it likely pays pretty well.

typically has the added benefit of driving more people in than before, but it’s at an increased cost.

When entrepreneurs are forced to hire talent and pay them above what their skills are really worth in the marketplace, it is only a matter of time before those less-talented people are laid off or fired, which is not good for anyone. Another issue you may see is a decrease in your response rates on some or all of your marketing. This is also common in a good economy. You see, when people are flush, your discount offer that used to work so well simply isn’t enough to get people to take action. It may seem crazy, but in a good economy, you actually need to improve your offer — and make it more lucrative in many cases. Of course, this

“It may seem crazy, but in a good economy, you actually need to IMPROVE YOUR OFFER — and make it more lucrative.”

Given the 3.8 percent unemployment rate as of the writing of this article, if you want a job and you

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