Think-Realty-Magazine-July-2020

Color and Quality at a Discount SHERWIN-WILLIAMS OFFERS COLORFUL SOLUTIONS TO SPRUCE UP YOUR INVESTMENT PROPERTIES

Think Realty Supplier Sherwin-Williams

Onyournext flip or rehab project, be confident in your color selections! Think Realty Supplier, Sherwin-Wil- liams, has been committed to support- ing homeowners and professionals with exceptional products and color expertise for more than 150 years. The company provides customers with resources to confidently choose colors, like their annual Colormix Forecast and for the past ten years, their Color of the Year. The 2020 Color of the year is Naval, a bold navy blue that has quickly be- come a “new neutral” according to Sue Wadden, Director of Color Marketing at Sherwin-Williams. “The use of color in interior design is changing—it’s not just about what a space looks like anymore, but the feelings a space can evoke.” Wadden explained that Sherwin-Wil- liams paints have smooth finishes and a more durable surface through an easy application process. Although that typically means a higher investment up front, property owners will save money down the road because they will avoid having to buy more coatings for repaints in the long run. In its long company history, the Sherwin-Williams brand has become synonymous with timelessness. “Sherwin-Williams has perfected paint qualities such as washability,

paint-and-primer-in-one solutions, and technologies that help reduce odors and moisture to provide maximum du- rability for our customers. These types of features can help make the painting process easier for professionals, be- cause we know quality paint starts with quality raw materials,” Wadden said. HOWTO PICK THE RIGHT COLOR With hundreds of choices, picking the right colors can be overwhelming. When it comes to choosing paint colors, you want to create a space in which homeowners can envision themselves living and that helps them feel at home. For the interior of a home, warm, neutral paint colors make a space feel more inviting while appealing to several different design styles. Wadden suggests Accessible Beige, a neutral choice with a gray undertone that works great with differing wood tones and open floor plans. Mindful Gray is a timeless warm, greenish gray that also suits a variety of spaces. “When choosing a color for your property, I always recommend playing with color online with tools like our Col- orSnap Visualizer, which can help test a color in the space before committing.

We recently added an augmented reali- ty feature to virtually paint the walls in a space as well,” Wadden said. When choosing exterior color pal- ettes, Wadden encourages property owners to keep in mind the architectur- al style of the home. “You can start by looking at the neighborhood to find inspiration and determine the direction of your color palette. Homeowners should consider their surroundings, too. If you have a beautiful backdrop of trees, consider colors that complement nature, such as navy or even black. If you live in a desert climate, dusty beiges and terra cottas may be a better choice for your environment,” she said.

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