MORE THAN PAINT Sherwin-Williams offers more than just materials for walls. The company also offers durable flooring options like Vinyl Plank, which particularly suitable for investment properties. Vinyl plank has quickly gained popularity and has become a mainstay in the flooring industry, replacing carpet in many homes. Vinyl plank has come a long way since appearing in 1933. Today’s vinyl plank options are much higher quality than even what was available five years ago. Modern vinyl plank stands up to heavier traffic volumes and is easier to maintain than its predecessors. Additionally, water-resistant finishes are becoming more sophisticated, with many manufacturers now selling 100 percent waterproof vinyl plank. One of the biggest benefits of vinyl plank is its longevity — the average life of vinyl plank is 10 or more years. “This enables a better return on investment for property owners than many other flooring options and is why around half of the top real estate investment trusts in the country are installing vinyl plank at properties in varying scales. For homes that are frequently replacing carpet during resident turnover, vinyl plank is a good option,” said Justin Brazie, director of marketing-applicators and decorative products at Sherwin-Williams. Another significant benefit of vinyl plank is the variety of colors, finishes and textures, with many high-end styles offering the look and feel of stone, wood and ceramic tile. Currently, gray is the color of choice for many, with natural, wood-colored options not far behind. This product variety helps to provide an even better investment for property owners as occupants look for stylish, trendy options that also help to justify higher selling prices. •

Painting your front door is one of the easiest and quickest ways to boost your curb appeal since this project does not take a lot of planning or preparation. If you want your front door to stand out, consider Oceanside or Begonia. For a more classic and elegant look, try Color of the Year Na- val, or a true black, like Tricorn Black. COLOR TRENDS Homeowners and professionals are switching cool grays and whites for warmer neutrals and deep jewel tones that bring character and life into a space. Specifically, bold blues and greens are becoming more popular. “They are colors that come from nature, so they feel familiar and help anchor us as life pulls us in so many directions,” Wadden said. “In addition,

the Play palette from Sherwin-Williams 2020 Colormix Forecast is rooted in a fresh white with pops of pink like Eros Pink, accented with rich blues and golds like Oceanside and Auric. Using any one of these hues can add a sense of fun and brightness to your home, perfect for summer.” Think Realty featured the Play palette (pictured above) in the March issue earlier this year. For exceptional coverage and uni- form finish, property owners can check out the new Emerald Designer Edition Interior Latex paint. “Professionals can choose from an expansive selection of 200 new hues divided into five designer color collec - tions. Available in flat, satin and gloss sheens, Emerald Designer Edition is a great, high-performing choice with an exceptional finish,” Wadden said.

Think Realty members can save up to 50 percent off paint and receive wholesale pricing on flooring at Sherwin-Williams stores nationwide.

Cover photo colors: Cabinets and white walls: Spatial White SW 6259 • Pink Walls and trim: Breathless SW 6022 • Back Wall: Software SW 7074

18 | think realty magazine :: july 2020

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